Portable Audio Sales On The Move In October

22-Dec-00

Factory sales to dealers of portable audio products were on the move this October, according to the Consumer Electronics Association (CEA). Sales increased three percent, equaling revenues of $354 million, over the same month last year, and are up 16 percent for the first ten months of the year compared to 1999. Running strong and hard are headset CD players, generating $738 million of revenue so far this year, a marathon 26 percent higher than last year. The largest sector in the audio products category, portable audio products have generated year-to-date industry revenues of $2.2 billion.Sales to dealers of separate audio components dipped ten percent in the month of October compared to the same month in 1999, but overall, sales of separate audio components have been very good - up nine percent to $1.3 billion in revenue thus far this year. Contributing to this year-to-date growth are the sales of receivers, up 17 percent to $503 million, and sales of speakers, up eight percent to revenues of $369 million.Although October sales revenues from all audio products fell slightly compared to October of last year (two percent), industry revenues rang up a healthy $992 million for the month, and are up nine percent to revenues of $7.2 billion for the year so far. Stephen Baker, Vice President of Sales and Marketing, Denon Electronics, Inc., and Chair of CEA's Audio Division, stated, ""Year-to-date sales are up, and we are optimistic about the year-end holiday selling season. Consumers are realizing that audio is the soul of an entertainment system.""Source: CEA

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