50-Yard Line Seat To Super Bowl XXXV Awaits Sports Fans With HDTV National Network Broadcast Sponsored By RCA

All-Out Digital HDTV Blitz By Thomson Multimedia's RCA Brand To Help Move Consumers Even Closer To Lifelike Front-Row Action

26-Jan-01

As fans huddle-up for the heaviest professional football action known on the planet - Super Bowl XXXV - the team that builds RCA color TVs is moving consumers even closer to the 50-yard line with an all-out digital HDTV blitz.The two-pronged game plan designed by the Thomson Multimedia (TMS: NYSE) coaching staff will result in 1080i HDTV coverage of the contest by CBS coupled with strategic placement of championship-performance RCA digital television products in leading retail stores around the country. Game-day execution of this innovative strategy is a win-win for sports fans who will be assured of front-row living room seats for Super Bowl XXXV as well as lifelike big-screen presentations of future sports and entertainment epics.""As the consumer electronics sponsor for the NFL and a leading manufacturer of digital television products, Thomson and the RCA brand are extremely pleased to team up with CBS and sponsor the high definition broadcast of Super Bowl XXXV,"" said Thomson's Mike O'Hara, Senior Vice President. ""It is only fitting that sports enthusiasts should have the opportunity to view the best in championship professional football on the best in TV picture performance - RCA HDTV.""Rich in both entertainment options and user-friendly convenience features, Thomson's digital entertainment products include a line of fully integrated HDTVs, rear-projection and direct-view HD monitors in various screen sizes, and the industry's most affordable set-top HDTV receiver/decoders.The full-solution integrated sets are complete and require no external set-top converter for viewing HDTV programs. Now available at retail are two rear projection models, the 61-inch (diagonal) RCA P61310 (suggested retail price $4,999) and the 65-inch PROSCAN PS65000 (suggested retail price $5,299).RCA HDTV monitors offer an affordable option for HDTV picture performance and are capable of displaying HD signals when connected to the RCA DTC100 (suggested retail price $549) set-top HDTV converter.For more information about Thomson Multimedia, visit www.thomson-multimedia.com.

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