QuVIS Semiconductor Revolutionizes DVD And HDTV At CES

Company To Display Revolutionary Codec Technology

30-Jan-01

QuVIS Semiconductor, a division of QuVIS Inc., demonstrated its revolutionary encoding technology at the 2001 Consumer Electronics Show. The company will be demonstrated high definition video processing using QuVIS' encoding technology, which is now available for licensing. QuVIS Semiconductor is developing algorithms and integrated circuits that enable HD encoding and decoding at data rates that allow current DVD optical technology to support high quality HD playback.The cornerstone of QuVIS's semiconductor offering features next generation wavelet-based video codec technology that offers compression and decompression of high definition content at data rates that will allow a single DVD to accommodate a full length high definition feature film. ""QuVIS' compression technology and hardware have been proven in scores of digital cinema applications and closed-circuit high definition displays around the world,"" commented James Miller, Vice President of Product Marketing. ""The low bit rates and high quality images offered by our technology are being used today for recruited screenings by studios and in the post production process. We are confident that our technology and our new licensing initiative will enable many new applications in areas ranging from digital cinema to consumer HDTV.""QuVIS' video codec is based on revolutionary technology that demonstrates compression efficiency and picture performance that is superior to any other compression technology available today. For applications such as digital cinema that require superior picture quality at very high resolutions, the codec operates in QuVIS Priority Encoding (QPEô) mode. QPE provides a guaranteed level of picture quality while compressing the amount of information required to represent that image. Extending the same basic principles for applications such as store and forward, video-on-demand (where a premium is placed on channel efficiency), the codec employs additional encoding techniques acceptable for distributed video and operates in QuVIS Narrowband Encoding (QNEô) mode. QNE guarantees a specified compressed data rate at the highest picture quality possible. This method allows for the establishment of video quality thresholds based on bandwidth and storage goals, and supports store and forward and streaming applications. The flexibility of QuVIS' video codec technology proves beneficial to a wide variety of applications. QuVIS' new semiconductor division will integrate this technology into products that will enable viable business opportunities that were not previously possible. For more information about QuVIS, Inc., visit www.quvis.com. For more information about QuVIS Semiconductor, visit the NEXTWAVE Silicon Web site at http://www.nextwave-silicon.com.

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http://www.nextwave-silicon.com
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