etown Streams With iBiquity Digital

1-Feb-01

iBiquity Digital, the leading developer of digital AM and FM radio broadcast technology, and etown, the premier provider of information and data services for the consumer electronics (CE) industry, announced plans to jointly test and market the digital compatibility of etown's consumer electronics content for future digital radio datacasts, using iBiquity Digital's AM and FM digital radio iDABô technology. iBiquity Digital is the new company created from the recent merger of Lucent Digital Radio and USA Digital Radio, and is partly owned by 14 of the nation's top 20 broadcasters.Today, radio in the United States is broadcast using analog signals. iBiquity Digital's iDAB technology will enable radio broadcasters to transmit a digital signal, capable of delivering data as well as audio signals for a wide variety of consumer applications, including traffic and weather information. In the future, in-vehicle, home and potentially a host of non-traditional digital radio receivers, such as personal digital assistants and smart phones will receive wireless data transmitted by AM and FM digital radio stations.iBiquity Digital and etown will work together to digitize etown's Web-based content and transmit it using iBiquity's digital broadcast technology, which will then be displayed on radio receivers in cars and homes. The unique content will allow digital radio users to benefit from trusted and timely CE product information streamed to future AM and FM digital radios.""This agreement with etown significantly advances our ability to test content transmission and revolutionize the way consumers experience AM and FM radio,"" said Robert Struble, iBiquity Digital President and CEO. ""In the ever changing world of consumer electronics, access to trusted information is more important than ever before. As the technology and the marketplace evolve, both iBiquity and etown will look for new and exciting ways to deliver useful, high value content to mobile consumers using digital radio broadcast technology - this agreement is just the beginning,"" he added.Robert Heiblim, Chairman and CEO of Collaborative Media - etown, stated, ""Our goal is to provide consumers with real-time data resources to enable them to make informed purchases, using all the transmission channels available. iBiquity Digital's iDAB broadcast technology will enable us to expand to the next level in providing the latest consumer electronics resources available, whenever and wherever consumers need it."" Heiblim also said that etown looks forward to joining iBiquity Digital at upcoming trade shows to demonstrate transmissions of etown's consumer electronic resource material.For more information about iBiquity Digital, visit www.ibiquity.com.

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