DTSÆ To Demo DTS-CSS Cinema Subtitling System At ShoWest March 5-7, 2001

Will Also Showcase New DTS-ECP Expandable Cinema Processor For Theatres On The Road To Digital Sound

5-Mar-01

Attendees Can Play ""Who Wants To Be A DTS Winner"" For Chance To Win A DTS-6D Digital Playback System Or A Kenwood Home Theatre System!Leading entertainment technology company DTSÆ will highlight its theatrical products and technologies using a space-age theme at this yearís ShoWest confab.The DTS Demo Pod (in Palace #2 at Ballyís) will showcase the revolutionary new DTS-CSS Cinema Subtitling System, an innovative product that projects subtitles directly on the screen instead of etching or overlaying them onto the film itself. For several years, DTS has provided foreign language discs with original version prints in many territories. Now, with the DTS-CSS system, DTS can provide the same capability for subtitled and captioned prints.  At the ShoWest Trade Show, the DTS Intergalactic Booth (#1521) will feature the DTS-ECP Expandable Cinema Processor, a two-step audio system for exhibitors on the road to digital sound. The DTS-ECP provides superior analog sound playback and functionality, plus a DTS-DPP Digital Processing Package that upgrades the system when the theatre is ready to expand to digital sound. On Tuesday and Wednesday, DTS LIVE!, a series of 15-minute hosted interview segments with DTS experts, will be featured on the DTS Galaxy Stage (booth #1521). DTS LIVE! will cover a wide variety of topics from the DTS-CSS Cinema Subtitling System and DTS-ECP Expandable Cinema Processor, to use of DTS in the post production process and in special venues. The growth of DTS in global markets will also be discussed. Also on Tuesday and Wednesday, contestants will be chosen to play ""Who Wants To Be A DTS Winner?"" for a chance to win terrific prizes, including a DTS-6D Digital Playback System and a Kenwood home theatre system. ""We are tremendously excited about the introduction of our new DTS-CSS Cinema Subtitling System, which is a revolutionary solution, not only for exhibitors and distributors, but also for the millions of potential moviegoers worldwide with hearing loss,"" said Andrea Nee, Vice President and General Manager, DTS Cinema Group. ""ShoWest is one of the most important gathering of exhibitors and film business executives in the world, and what better place to demonstrate our commitment to delivering the ultimate entertainment experience to all audiences.""For further information, visit the DTS Web site at www.dtsonline.com.

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