Loewe Voted Number One Television Company In America In Inside Track's Annual Supplier Loyalty Test

13-Apr-01

Sensory Science Corporation (AMEX: VCR) announced that its growing line of Loewe digital direct-view televisions captured the highest overall rating among television companies in Inside Trackís home video group Year 2001 Supplier Loyalty Test for the second consecutive year. The Inside Track Supplier Loyalty Test is an annual, independent, nationwide survey of consumer electronics specialist retailers and custom installers, and is widely heralded as one of the top awards within the industry.Sensory Science launched its new line of Loewe digital televisions in early 1999 to wide industry acclaim, and was rated number one overall in its very first year on the Inside Track survey. For the second consecutive year, Sensory Science placed at the top in the following four categories:- Specialist Oriented Business Programs- Obtainable Profit Margins- Distribution Policies That Support Specialists- Resolution of Service, Return, Repair IssuesSensory Scienceís Loewe digital televisions also finished in second place in the categories of Product Quality and Reliability and Quality of Sales Representation, and third in the category of Just-In-Time Order Management.ìIn the two years that weíve been competing in the digital direct-view television market, weíve captured the highest overall rating among television companies in the annual Inside Track Supplier Loyalty Test,î said Paul Fredrickson, Sensory Scienceís Executive Vice President of Marketing. ìReceiving this prestigious award for the second year in a row demonstrates Sensory Scienceís commitment to delivering the highest quality digital televisions in the market, as well as our overwhelming efforts to provide dealers and custom installers with distribution policies that enable profitability and unparalleled support. Weíre excited to be recognized as the top television supplier, and with the recent introduction of our new Loewe Aconda series HDTV-ready televisions and HDTV tuner-video processor, we believe we can continue to deliver this level of success.îEach Loewe digital direct-view television combines an unsurpassed level of video performance with a distinctive design for a dynamic viewing experience. The picture yields a clearer, brighter and sharper image with unique features that offer numerous advantages over analog televisions. The units come in several different models and screen sizes and offer five digital picture modes, setting them apart from the rest of the industry. All Loewe digital televisions employ sophisticated 3-D graphics to create a simple and elegant GUI.ìOur approach is focused entirely on supporting and fulfilling the needs of A/V specialists and custom installers, providing the best marketing, service, sales support, and training in the industry,î said Kevin Sullivan, Sensory Scienceís Executive Vice President of Sales. ìWe firmly believe this approach will continue to elevate the Loewe brand above our competitors as we move to expand our product lineup with new screen sizes and innovative designs.îThe new Aconda line features numerous enhancements and advances in the on-screen operating system, making this truly the state of the art in TV operation. Sophisticated features and capabilities include 3:2 pull-down circuitry enabling superior video performance, RS-232 control port simplifying set-up, installation, and operation, and a real-flat screen. Additional models are in development and planned for introduction early next year.Sensory Science was the first company to launch a full line of digital direct-view televisions in North America. For additional information on Sensory Science on the Internet, visit www.sensoryscience.com.

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