Infinity And GetPlugged.com Join Forces To Create ""Virtual Showroom"" Internet Marketing Program

Unique Online Program Aims To Support Infinity Retailers With Purchase-Ready Sales Leads

19-Apr-01

Infinity Systems, Inc., announced that it has partnered with premier consumer electronics site GetPlugged.com to launch its Infinity Virtual Showroom specialty dealer Internet marketing program. This unique program, slated to go online May 1, is designed to assist consumers in choosing the Infinity and related home entertainment products that best meet their needs, while referring them to their nearest Infinity dealer.Eli Harary, Infinity Brand Manager, pointed out, ""Our new Internet marketing program is the first to 'close the loop' between consumers and retailers by making online browsing an interactive rather than a passive process. Instead of simply displaying product information and perhaps a list of dealer addresses, Infinity's Virtual Showroom helps bring customers and retailers together, in a two-way process, by giving consumers the information they need to make educated purchasing decisions and by putting them in contact with authorized Infinity retailers. In return, Infinity retailers receive pre-qualified sales leads from motivated consumers, along with a support system to readily contact those consumers and to follow through in their sales efforts."" Harary continued, ""GetPlugged.com is a great marketing partner for Infinity. It is the most visited consumer electronics Web site, with more than two million visitors every month - and it attracts the kind of consumers we want to reach - enthusiastic, knowledgeable and highly motivated. In addition, GetPlugged.com has an extremely strong support structure in place, with a knowledgeable staff of product experts and a wealth of related resources. It's the ideal online gateway for leading customers to the Infinity brand.""The Infinity Virtual Showroom: Connecting Customers And RetailersInfinity's Virtual Showroom will be readily accessible from the GetPlugged.com site, by clicking on an entrance banner prominently located on the site's front page. Once consumers clicks on the banner, they will be taken into a Virtual Showroom featuring detailed product specifications and photos, along with a technology section with information about Infinity's groundbreaking loudspeaker designs, audio engineering and room acoustics, and much more. In addition, visitors will have access to GetPlugged's extensive resources to obtain recommendations and buying options for associated home entertainment components, including a zip code locator system that puts together recommended systems carried by local dealers in the consumer's area.Visitors to the Infinity Virtual Showroom will have the option of clicking on a ""buy"" button for specific products of interest. These potential customers will then be asked to enter their contact information, which will be forwarded to the appropriate Infinity dealer and GetPlugged and Infinity support personnel. A customer will then be contacted by his or her local authorized Infinity dealer, and based on the customer's and the dealers' responses, continued follow-up and interaction can take place as appropriate.Harary noted, ""By providing focused, highly qualified sales leads, our Virtual Showroom offers dealers an extremely attractive value-added service. We are anticipating more than 28,000 monthly visitors to our Virtual Showroom, with a significant percentage of those submitting their contact information and ultimately purchasing Infinity products. With an estimated average individual purchase price of $1,000, it's easy to see that the benefits to the dealer add up quickly.""Infinity's Enhanced Interactive Referral SystemComplementing these efforts, Infinity has improved the functionality of its online dealer locator (located at www.infinitysystems.com) to enable consumers to more readily locate Infinity retailers in their area, and instantly provide retailers with contact information to quickly arrange an appointment for a private audition. With this two-way resource, consumers can find their local dealer and even receive maps and driving directions by typing in their zip code information. The address of their local dealer then appears on-screen, along with a bold ""Contact Me"" logo that consumers can click on to enter their contact information, which is immediately forwarded to the dealer. The dealer can then contact the customer and provide the responsive, personalized service that is the hallmark of Infinity and its dealer network.For more information about Infinity Systems, visit www.infinitysystems.com.

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