TARA Labs Announces New Web Site

Customer Education And Ease Of Use Are Key Elements

20-Apr-01

TARA Labs, Inc., one of the first audio/video cable companies to develop an online presence, will be launching a new Web site in May. Located at TARA Labs' current address, www.taralabs.com, the new site will feature an entirely different look and new features for audio and video enthusiasts who are looking for information about setting up a stereo or home theatre system. ""Our main goal in designing this new site is customer education,"" explained Krystina McCoy, TARA Labs' Webmaster. ""A new home theatre owner or beginning audio enthusiast doesn't always know why cables can make a difference. We'd like to change that."" Visitors can receive instant cable recommendations based on the specifics of their systems using the Online Cable Consultant (formerly CRES). An extensive update to this feature with an added home theatre section is planned for this summer. Detailed information and digital photos of every TARA Labs product will be easily accessible. Performance characteristics of each cable as well as suggested applications are included to help consumers perfect their listening rooms and home theatres. Proprietary technologies developed by TARA Labs have an area of their own on the site, with detailed articles and assistance with cable selection and component setup. The new Web site will be updated regularly with articles and features to help customers keep their systems current with the latest technologies. McCoy says the new Web site has information and help for every enthusiast, from the beginner wondering why to upgrade cables to the audiophile who just needs one more tweak. Based in Ashland, Oregon, TARA Labs has developed and manufactured audio and home theatre cables since 1986. TARA Labs audio cables and accessories are available from authorized dealers worldwide.

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http://www.taralabs.com