GetPlugged.com And Infinity Launch Virtual Showroom

May 9. 2001

GetPlugged.com, the industryís premier marketing Web site for specialty consumer electronics, announced that it has launched the Infinity Virtual Showroom, bringing the finest audio and home theatre products to the on-line consumer.GetPlugged.com designed and built the Infinity Virtual Showroom - effectively an Infinity site within the GetPlugged.com site - as a showcase for all of Infinityís home loudspeakers. Visitors to the showroom can view Infinityís speakers by matched lines, or search for specific products. The site utilizes Infinity-approved brand messaging and content to tell the technology and design story and to keep the branding consistent with other Infinity efforts. Visitors can learn about Infinityís loudspeaker designs, audio engineering, room acoustics and more. Once a visitor decides that they would like to know more about the Infinity products, they could request literature, schedule an in-store audition, or be connected with a local authorized dealer.By having GetPlugged.com host their Virtual Showroom, Infinity can benefit from the high volume of qualified consumer electronics site visitors, as well as take advantage of the proprietary technology infrastructure that the GetPlugged.com portal is built on. Powered by KnowledgeLINKS (KL) eDNA software, sites hosted by GetPlugged.com are able to utilize the sophisticated lead-management capabilities of the site which enable Infinity to route qualified customer leads to its dealers. Full reporting of site visitorsí activities are all captured through the site, giving Infinity valuable insight into its customers and the tools to engage the customer in a dialog and conduct highly tailored one-to-one marketing.Products that will be marketed at the Infinity Virtual Showroom include their loudspeakers, powered subwoofers, complete home theatre systems, and in-wall loudspeakers. The site will have links to their car audio lines.ìWe see Infinity Systems as a leader in our industry, bringing to market exceptional loudspeakers, and we feel fortunate that they chose GetPlugged.com as a marketing partner,î stated Sunil Mehrotra, founder and Chairman of KnowledgeLINKS. Continuing, Mehrotra said, ìWe look forward to working closely with the Infinity team over the months to come to deliver the best service relationship possible for the discriminating consumer, and to set new benchmarks in collaborative marketing.î

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