One-Millionth DTV Product Sold

Sales Milestone Shows Consumers Are Eagerly Adopting Digital Television

16-May-01

Demonstrating the strong momentum in the transition to digital television (DTV), the Consumer Electronics Association (CEA) announced the sale of the one-millionth DTV product sold. The announcement comes on the heels of total first quarter sales of DTV products released by CEA President and CEO Gary Shapiro at NAB 2001. Shapiro reported that sales of DTV sets and displays from manufacturers to dealers totaled 234,558 units, or dollar sales of more than $462 million, representing a unit increase of 158 percent over last year's first quarter results. ""This one-millionth DTV product sales milestone coupled with strong first quarter 2001 figures illustrates that consumers have overwhelmingly embraced the digital experience, which brings spectacular high quality video and audio as well as enhanced services to the consumer,"" said Shapiro. ""CEA is committed to working with broadcasters, cable providers and all other interested parties to ensure continued success in the transition to DTV and we look forward to celebrating the next millionth DTV product sale.""In just three short years, television manufacturers have produced more than 250 models of DTV products and have enhanced their affordability even while improving the performance of these products. Today CEA reported additional DTV sales figures, which reflect the wide array of products available in the retail market: Percent of DTV products sold in various categories:Direct-view, 23 percentProjection, 77 percentHD-capable, 86 percent16:9, 32 percent4:3, 68 percent49-inch and under, *38 percent50-54-inch, 27 percent55-59-inch, 16 percent60-inch and over, 20 percent* including direct-viewFor more information about the Consumer Electronics Association (CEA), visit www.ce.org.

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