MVD And Cornerstone R.A.S. Enter Into Agreement For Marketing Of DVD And VHS Exclusive Series

5-Jun-01

In a progressive move to heighten the awareness of a rapidly buildingexclusive DVD and VHS music series, Music Video Distributors Inc. (MVD) is pleased to announce the hiring of the Cornerstone Recording Arts Society (of the Skunk Records family). MVD and Cornerstone R.A.S. have partnered to market, promote, advertise and raise visibility on MVD's growing list of DVD music videos. MVD's selection of over 70 DVD's includes Kiss, Sisqo, Sublime, Better Living Through Circuitry, Willie Nelson, Marvin Gaye, Dead Kennedys, Britney Spears, and Rockers (the legendary Reggae movie).""We are thrilled to have Cornerstone R.A.S. on board"" says Ed Seaman, VP of Sales & Marketing at MVD. ""We know what Zach & Kevin can do, and we expect outstanding results. These guys are really going to drive consumers to retail for our products.""Synergy was among the key elements in the decision. Cornerstone R.A.S. is the label responsible for producing and releasing the Sublime documentary,""Stories, Tales, Lies, & Exaggerations,"" one of MVD's best selling DVD releases to date. It has also been widely commended for grass roots development with Sublime, one of the top 5 selling rock acts of the 90s and a two-time mainstay on the Billboard Catalog Album Sales Chart. Press and industry insiders agree that Cornerstone R.A.S. is a proven leader in artist career development, especially when given a quality product and the proper tools with which to work.Billboard Magazine- MCA's Sublime Climbs Up From Grass Roots- Front page, 10/96 ""Sublime's breakthrough comes after several years of development. From the beginning of its relationship with the band, MCA has relied on street-level promotions and the marketing team at [Cornerstone R.A.S./Skunk].""Label founder and president, Zach Fischel says, ""We never wanted to lose focus of our primary goal of developing a great catalog of music for artists we all love and working with good music. It has been difficult at times to turn down offers to become a marketing team for other people's releases as we are fans of many types of music and it would have definitely been a lot of fun. The reason we said yes to an idea like this one, is mostly from how much we have enjoyed the ethic and people at MVD. Not to mention our interest in delving further into this exciting, limitless technology of DVD.""MVD, the 6th largest producer of music DVD in North America, plans an aggressive schedule of releases for the balance of 2001. For a full list of available titles and news of upcoming exclusive releases, visitwww.musicvideodistributors.com.For further information on Cornerstone R.A.S., contact Zach Fischel or Kevin Taylor at (714)573-8740 or visit www.cornerstoneRAS.com.

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