Philips Extends Successful Design Line With Three Stylish New Real Flat Widescreen Models

Introducing Three New High Performance 100 Hz Sets In Lilac, Ivory, And Platinum Color Executions

13-Jul-01

Philips has extended its high design TV sets by introducing three new Design Line models, each with top-of-the-line performance, Real Flat picture tubes with 100 Hz picture quality, and a distinctive style. The Philips Design Line range is aimed at viewers who want more than just excellent picture and sound quality. These are consumers who dare to be different, who not only want a high-end TV set, but one that provides an esthetically appealing addition to the living room. Philips created its Design Line TV range to offer consumers a superior audiovisual experience in harmony with their home environment. The latest additions to the Design Line range continue the approach, with three color and design executions - the 32PW9556 in a Lilac finish, the 32PW9566 in Ivory, and the 32PW9576 in Platinum. All three sets are integrated with the stand, creating one single piece of furniture to perfectly blend into domestic interiors with their unique design and shape. Philips hasnít just concentrated on the esthetics of these sets, but has also used its high-end 100 Hz widescreen TV chassis. This gives viewers the best of both worlds: a set that looks just the way they want it to, together with a top-class viewing experience, thanks to the proven performance of Philipsí world-leading TV technology. Thanks to Crystal Clear III, Philipsí unique picture enhancement technology, the picture is now even sharper. The Design Line range also offers Digital Natural Motion to ensure perfect natural movement of objects in a large TV screen by eliminating the juddering sometimes seen in such sets. Digital Natural Motion is underpinned by the Philips Falcon IC processor, one of the most sophisticated ICs in consumer use, boasting the equivalent processing capability of 40 PC chips. By sampling incoming signals, the Falcon chip uses advanced processing algorithms to predict the path of an object in motion, and compensate for it. The end result is crisp, razor-sharp smooth movement reproduction of moving objects on screen, even in rapid motion. The setsí picture package is underpinned by its Philips Real Flat tube. The revolutionary glass design of the Philips Real Flat tubes delivers supreme contrast, brightness and focus all over the screen. All these sets give a wonderfully clear picture, contributing to a real home cinema viewing experience. The Real Flat tube gives brilliant colors, sharp contrast, and reduced reflections, even in daylight viewing, as well as minimizing distortion. Philipsí 100 Hz Digital Scan technology ensures the sets deliver stable pictures that are more relaxing to watch. High-power stereo sound is also an important feature to match the high picture quality, with Philipsí Incredible Surround for a realistic all-round sound reproduction on the Design Line sets. Furthermore the 32PW9556 in a lilac finish, the 32PW9566 in ivory, and the 32PW9576 in platinum all offer DolbyÆ Virtual Surround, which allows the consumer to enjoy the fantastic experience of Dolby Surround sound without the need for setting up any extra speakers. As in all the other Philips TV sets, a central theme is easy operation. Among the many ease-of-use features of these sets is an improved graphical user interface for simpler, clearer installation and everyday operation. They also have nexTView, an electronic program guide that enables access to a comprehensive overview of the available TV programs, with Easy Link for easy, automatic VCR programming. Thanks to Text DualScreen, viewers can watch Teletext and the program from the same channel side-by-side. The Easy Text system has a 1200-page memory that speeds up access to usersí preferred pages. A new remote control makes function selection easier. A complete picture or sound setting can be selected with a single touch. Tuning the TV is simple, as all available channels can be loaded by a single action. The Easy Text feature stores Teletext pages in its memory, giving almost instant access to the most-watched pages, as well as providing a convenient way of switching between sub-pages. The Design Line range is a bold example of Philipsí continuing focus on the design and lifestyle area. The company is constantly active in developing and producing products for the consumer market that offer far more than excellent function alone. The aesthetics of many new Philips products make them attractive objects in their own right, bringing a distinctive extra touch of style to the most modern interior decor. Both the VR870, and the DVD870 are available in Silver Shadow and Lilac, Silver Shadow and Ivory, and Silver Shadow and Platinum to match the Design Line range. With these products, Philips is meeting the trend to a more ìpureî design orientation in consumer electronics devices that blend into the home environment of design-conscious consumers. For more information about Philips Consumer Electronics, visit www.philipsusa.com.

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