Sales Of Digital Video Products Maintain Growth Streak During June And July

Digital Television, DVD Players Sales Help Continue Digital Transition

15-Aug-01

Manufacturer-to-dealer sales of digital video products continue to rise during the summer months, according to figures released by the Consumer Electronics Association (CEA). Unit sales of DVD players closed the month of July with an increase of 29 percent to more than 693,000 units sold. This marks 39 consecutive months that DVD players have posted gains, compared to the same time period of the previous year. Additionally, during the month of June, dollar sales of digital television (DTV) products increased by 90 percent over the same period in 2000, to $159.5 million, further demonstrating consumers' increasing demand for digital over analog technologies. As a result of the continued rise in DTV and DVD sales through the first and second quarters of 2001, year-end sales figures are also poised for another highpoint. Dollar sales for DTV products reached $868.7 million through the end of the second quarter, an increase of 105 percent over 2000 figures. DVD player unit sales grew by just over 57 percent through the end of July to reach 5.1 million. ""Consumers are definitely taking part in the transition to digital video and the long-term outlook is very strong,"" said Sean Wargo, Senior Analyst for CEA. ""However, until the shift from analog to digital is further along, we should expect overall video numbers to be slightly lower, as the sales of digital products take over the analog market.""For more information about the CEA, visit www.ce.org.

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