July Boasts Strongest DTV Sales Of The Year

7-Sep-01

Manufacturer-to-dealer sales of digital television (DTV) monitors and sets (monitors with integrated tuners) totaled 117,851 units with $222 million in revenue during July, according to figures released by the Consumer Electronics Association (CEA). The unit sales represent a 165 percent increase over the same period in 2000.These figures mark the most successful month for DTV sales so far this year, with a 30 percent increase over June unit sales and a 39 percent increase over June dollar sales. ""Consumers are embracing the digital experience, which offers crystal clear pictures and enveloping sound,"" said Gary Shapiro, President and CEO of the CEA. ""Manufacturers continue to introduce a wide variety of new DTV products including HDTV sets retailing for under $2,000. Indeed, despite the economic turbulence, more and more consumers are turning on DTV, reinforcing our contention that consumer electronics provide maximum value. We expect to see strong numbers month after month as more consumers experience DTV.""Consumer dollar investment in DTV is projected to reach nearly $5 billion by the end of this year. CEA projects sales of DTV sets and monitors to continue their rapid growth in the coming years, with unit sales of 1.1 million this year, 2.1 million in 2002, 4 million in 2003, 5.4 million in 2004, 8 million in 2005 and 10.5 million in 2006. For more information about the CEA, visit www.ce.org.

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