Philips Consumer Electronics Offers Consumers Exclusive Offer For A Free ""Shrek"" DVD

27-Sep-01

Philips Consumer Electronics announced plans to offer DreamWorks' highly anticipated DVD release of the year's number one film, ""Shrek,"" free with the purchase of a select group of DVD-Video players and other products. The ""Shrek"" double-disc DVD is packed with more than 11 hours of bonus features, including an all-new, never before-seen extended ending, created exclusively for the VHS and DVD release.""We are thrilled to be a part of this DVD promotion,"" said Mark Buss, Chief Marketing Officer, Philips Consumer Electronics North America. ""What makes 'Shrek' so impressive is the creative use of digital technology, from the animation to the interactive DVD menus. Many Philips DVD-Video players boast progressive scan technology which is the closest you can get to viewing theatre-quality movies from the comfort of your living room. Philips' technology coupled with the amazing visual effects in 'Shrek,' are a movie enthusiast's dream.""""This promotion provides us with an excellent opportunity to offer Philips' consumers the ideal DVD to enjoy with their new DVD player,"" said Kelly Sooter, domestic head of DreamWorks Home Entertainment. ""With the digital-to-digital transfer and all-new extended ending, plus hours of extra entertainment, viewers will be able to see 'Shrek' like it's never been seen before.""Launching just in time for the holiday season, retailers will provide purchasers of select Philips DVD players and other products a mail-in coupon valid for a free ""Shrek"" DVD. The program, which launches November 23, 2001 and runs through February 2, 2002, is available nationwide.Created directly from its original digital format on to DVD, the ""Shrek"" DVD is the most visually stunning format on which to view this film. The DVD premieres 15 minutes of brand new animation from the creators of the film, PDI/DreamWorks, including the new extended ending and the animated menus. The DVD offers two ways to view the movie, either formatted to fit a television screen or in its original theatrical widescreen format. Packed with more than 11 hours of entertainment and insight, the DVD offers something for everyone, with fascinating bonus programming, offering an inside look into the movie's unprecedented technological achievements, along with DVD-ROM and set-top games, exclusive Xbox tips, a filmmaker's commentary, and ""technical"" goofs -- hilarious outtakes of animation in progress, as well as other material. The Shrek DVD also introduces Shrek's ReVoice Studio featuring a never before-used DVD-ROM technology that lets the viewer become the actor. The program enables viewers to select from 12 of the film's most popular scenes and record the lines of the characters. It then syncs up their voice with the character's mouth. The viewer can also view the scene and see how their performance as the voice of Shrek, Donkey, Fiona or Farquaad plays!

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