Three New Rear-Projection Televisions Showcase Pioneer Elite's Commitment To High-Definition Television

9-Oct-01

Pioneer Electronics (USA) Inc. introduced three new rear-projection TVs in its Pioneer Elite line, reinforcing its commitment to the high-definition television format. The three new units (PRO-520HD, PRO-620HD and PRO-720HD) offer consumers the choice of 53-inch, 58-inch or 64-inch screen sizes and will be available this fall. As more families indicate they are staying home for entertainment instead of going out, the big-screen television has become a centerpiece of the American household.Among the industry's most highly developed HDTV rear projection monitors, Pioneer's new televisions offer exclusive technologies including: PureCinemaIIô film detection, screen mode manipulation regardless of input, four-element lens system, a super-fine-pitch lenticular screen, Reference Theater Mode, multi-scan high resolution CRTs, and a 6500 K color temperature setting. All models are built with a 16:9 aspect ratio and feature five different NTSC screen mode settings.""With the growing acceptance of HDTV and the increased use of DVD players, consumers have an even greater appreciation for the brightness, contrast ratio and sharp image reproduction of our projection TVs. We've taken the appropriate steps to offer choices in size and functionality with improved technology,"" said Matthew Dever, Vice President of Marketing and Product Planning, Pioneer Electronics Home Entertainment Division.Pioneer's PureCinemaô IP converter has gone through a dramatic change this year incorporating advanced features such as 2:3 pull-down film detection and NTSC to 480 progressive conversion. This newly enhanced circuit, Pioneer's PureCinemaII, uses progressive conversion to boost the NTSC picture quality from sources such as DVD, LaserDisc and satellite. To accomplish this, it first doubles the interlaced signal to a VGA level (640x480). It then doubles the information content both vertically and horizontally, resulting in an amazing increase in original signal density. Combined with the high definition resolution of the CRTs, this technology ensures an exceptionally smooth and stunning picture.Reference Theater Mode (RTM) allows the HD projection monitor to turn off all image enhancing circuits that were developed for the interlaced NTSC standards, allowing for optimal adjusting of the ideal reproduction of film materials for movie aficionados. When RTM is selected, the ""color temperature"" is set to 6500 K, enabling the viewing device to reproduce film materials with the most perfect white balance. RTM also automatically turns off scan velocity modulation, sharpness, fleshtone and black level expansion circuitry. These adjustments enable the viewing device to reproduce film materials with natural outlines without artifacts or ringing, sometimes associated with broadcast reproductions. An adjustable progressive screen mode has been added. In the past, when a 480p signal was input to the monitor, the screen mode was ""locked"" into the full mode. The new circuitry has been designed to allow for the manipulation of the screen mode, regardless of the signal input.The PRO-520, 53-inch, rear-projection monitor will be available in October 2001 at a manufacturer's suggested retail price of $5,900. The PRO-620, 58 inch, rear projection monitor will be available in October 2001 at a manufacturer's suggested retail price of $6,900. The PRO-720, 64 inch, rear-projection monitor will be available in October 2001 at a manufacturer's suggested retail price of $7,900.For more information about Pioneer Corporation, visit www.pioneerelectronics.com.

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