Sales Of TV/VCR Combos Explode With Impressive Growth

18-Oct-01

According to figures released by the Consumer Electronics Association (CEA), manufacturer-to-dealer sales of digital television (DTV) products and DVD players maintained strong increases during the months of August and September, respectively. Sales of DTV sets and displays increased by 69 percent in August to $243.9 million in factory sales, while sales of DVD players grew more than 36 percent during September to more than 1.7 million units for the month. This also marks the first month that sales of DVD players have outpaced sales of VCRs.The growth in DTV sales for August also pushes year-to-date totals to more than 101 percent, with $1.3 billion in revenue. Year-to-date manufacturer-to-dealer sales of DVD players reached 7.5 million units by the close of September, an increase of 48 percent.""Consumers are continually showing their preference for digital over analog products, as evidenced by DVD player sales surpassing the rate of VCR sales for the first time,"" said Gary Shapiro, President and CEO of CEA. ""And with more affordable digital products on the market, such as lower prices for both DVD players and DTV models, consumers are seizing the opportunity to create their own digital entertainment experiences."" September also was a prosperous month for factory sales of TV/VCR combinations, which gained 17 percent in sales with 615,986 units during the month. According to Sean Wargo, Senior Industry Analyst for CEA, ""A combination of price reductions from retailers across the country, coupled with the back-to-school spending patterns common in September are most likely the forces behind the spike in sales of TV/VCR combinations.""Data cited in this release is available for purchase through CEA's Market Activity Reports and Analysis (MARA) program. With over 500 reports published annually, the MARA program is recognized as the ""authoritative source"" for data on the consumer electronics industry. For a list of available reports and purchasing information, visit www.eBrain.org/mara.For more information about the CEA, visit www.ce.org.

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