McIntosh Laboratory Launches New Web Site Design

22-Oct-01

McIntosh Laboratory, Inc., a world leader in home entertainment systems for over 50 years, has unveiled a new, more user-friendly design for its Web site that features streamlined product information and important new customer service capabilities.Launched in time for the holiday shopping season, the Web site remains at www.mcintoshlabs.com. The clear, uncluttered approach of its new design reflects core McIntosh values of elegance, strength and commitment, while providing a framework for improved navigation tools and a stronger emphasis on personalized services that enhance the decision and buying processes for consumers. The new site design was created by KnowledgeLINKS, a company founded in 1996 to develop an innovative business technology platform called eDNA (Distribution Network Applications). Designed to foster collaborative commerce, eDNA links manufacturers and their distribution partners with consumers through a portal Internet site, creating a unique infrastructure that provides an end-to-end value chain from ""clicks to bricks"" for businesses involved in sales and marketing.In working with McIntosh, KnowledgeLINKS developed a strong, clear site design that helps customers more easily learn about and choose among dozens of McIntosh products for home audio and loudspeaker systems, home theatres, custom installations, multi-room systems, and car audio. At the same time, it is designed to help build better relationships between current owners of McIntosh components, new customers and the dedicated people that make up the company.Key enhancements in the new site include: - A systems approach on product pages that presents viewers with lifestyle images of integrated McIntosh systems plus options for focusing on equipment combinations -- designated Good, Better and Best --designed to meet a range of individual needs and budgets.- Reader-friendly comparisons between products within specific categories, such as amplifiers and preamplifiers.- New Guest Services designed to help consumers easily and simply find components in which they are interested, arrange for product or system auditions, ask questions of McIntosh experts, and obtain proposals from their nearest McIntosh dealers.The new design also features a library's worth of information about the company and its history of innovation, with individual sections devoted to McIntosh people, style, technology, heritage, and the acclaimed McMasters certified training program for McIntosh dealers and distributors. A comprehensive customer support area provides extensive access to parts, service, owner's manuals, software updates and frequently asked questions about McIntosh products.For more information about McIntosh Laboratory, visit www.mcintoshlabs.com.

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