TiVo Signs Licensing Agreement With Sony

22-Oct-01

TiVo Inc. announced that they have signed a licensing agreement with Sony Corporation. The agreement gives Sony access to the TiVo® personal digital recording technology, including recently patented hardware and software designs.Through the agreement, Sony will license TiVo technology, allowing the company to incorporate the TiVo personal digital recording technology in various consumer electronics products where applicable, such as Digital Network Recorders. ""This new Licensing Agreement with Sony, the world's premiere consumer electronics brand, reaffirms our long-term relationship and further validates TiVo's intellectual property,"" said Mike Ramsay, TiVo president and CEO. ""We believe this is an important step towards the proliferation of the TiVo technology and service and will result in exciting products for consumers around the world. Further, this agreement forms the cornerstone of our strategy to license technology to consumer electronics companies and service providers for the purpose of creating an open standards platform for digital video recorders (DVR)."" Ramsay continued, ""The agreement will enable TiVo to place its service on Sony digital recording devices thereby creating a broader market for the TiVo service and the growth of the TiVo subscriber base."" This licensing agreement combines Sony's leadership for innovation and consumer design with the revolutionary digital recording capabilities of TiVo. This combination will create new kinds of consumer products and services that will bring more TV entertainment choice to consumers. Previously, TiVo and Sony Corporation of America , the holding company for all Sony's North American-based electronics and entertainment operations, entered into an initial relationship in September 1999. That ongoing relationship has resulted in the development of Sony Digital Network Recorders with the TiVo Service. Sony Electronics Inc., the U.S. electronics operating company, began marketing Digital Network Recorders with the TiVo service in the summer of 2000 and began distributing Sony DIRECTV Receivers with integrated TiVo service last November. Sony is also an investor in TiVo Inc. For more information about TiVo, visit www.tivo.com.

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