NEWS

Ultimate Electronics Wins Top Monster Award For Second Year In A Row

Crosby, Stills And Nash Entertain A Standing Room Only Concert Crowd

21-Jan-02

Monster CableÆ's annual Dealer Awards and Concert was the hot ticket for those attending the 2002 International CES. The grand ballroom at the Mirage hotel was filled to capacity with 3,000 guests attending the festivities in honor of the Most Monstrous Dealers of the Year Awards. The evening began with a stirring video tribute to the heroes of September 11, followed by the awards presentation. Ultimate Electronics was a triple threat with the highest Monster sales numbers in three categories for the second year in a row. Ultimate earned a whopping $474,000 per store by selling Monster products. This was 10 percent of Ultimate's total sales. Besides earning the Gold Award, Ultimate also won Most Monsterous Audio/Video Specialty Chain and Most Monsterous Car Audio Chain Retailer. Noel Lee, the Head Monster, presided over the awards portion of the evening. After the awards, Crosby, Stills and Nash headlined at the concert. The band played from their extraordinary number of hits for nearly 90 minutes. ""Teach Your Children,"" ""Our House,"" ""Suite: Judy Blue Eyes,"" and ""Marrakesh Express"" were just a few of their many songs. At the end of the evening, Noel Lee presented a Monster Lifetime Achievement giant connector award to Crosby, Stills and Nash and welcomed them into the Monster family. Complete list of the winners from the Monster Dealer Awards and Concert 2002: The Gold Award (The World's Most Monsterous dealer): Ultimate Electronics, Inc., Thornton, Colorado Most Monsterous A/V Independent Specialist Retailer: Flanner's Audio Video, Inc., Brookfield, Wisconsin Most Monsterous A/V Independent Specialty Chain: Harvey Electronics, Lyndhurst, New Jersey Most Monsterous A/V Specialty Chain: Ultimate Electronics, Inc., Thornton, Colorado Most Monsterous Power Retailer: good guys!, Alameda, California Most Monsterous Car Audio Retailer: Ultimate Electronics, Inc. Thornton, Colorado The Most Monsterous Retail Salesperson of the Year Award: Bruce Janssen of Flanner's Audio Video, Brookfield, Wisconsin Silver Achievement Awards: American TV, Madison, Wisconsin Bjorn's Audio Video, San Antonio, Texas BrandsMart, Kansas City, Missouri Leigh Adams Discount Sales The Little Guys, Glenwood, Illinois Myer-Emco, Gaithersburg, Maryland Nebraska Furniture Mart, Omaha, Nebraska NOW! AudioVideo, Hillsborough, North Carolina Schaeffer's TV and Appliance, Lincoln, Nebraska Sixth Avenue Electronics City, Springfield, New Jersey Sound Advice, Dania, Florida Stereo Exchange, New York, New York Tweeter Home Entertainment Group, Inc., Canton, Massachusetts Wilshire Home Entertainment, Thousand Oaks, California World Wide Stereo, Hatfield, Pennsylvania For more information about Monster Cable Products, Inc., visit www.monstercable.com.

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