Samsung, Texas Instruments Announce Agreement To Introduce New Generation Of Large-Screen TVs Using DLP Technology

28-Jan-02

Samsung Electronics America, Inc. (Samsung) and Texas Instruments (TI, NYSE: TXN) announced an agreement under the terms of which Samsung will introduce a new range of large-screen, tabletop TVs using DLPô technology. Samsung demonstrated pre-production units of its first products at the 200 Consumer Electronics Show (CES). First shipments of a commercial product are expected in mid-2002. ""This is an exciting announcement for us,"" said Dale Zimmerman, Manager of DLP Home Entertainment for TI's DLP Products division. ""Samsung is a key player in growing the digital consumer electronics market and has the technical understanding and marketing reach to help DLP technology become increasingly pervasive in the home. They share our vision of what the future of home entertainment can be like, and of the opportunity for a new generation of large-screen TVs which combine the ultimate in image quality with affordable pricing and stylish design."" The Samsung pre-production units feature screen sizes of 43 and 50 inches, and are characterized by weights of just 75 pounds and 84 pounds, and front-to-back footprints of only 15.7 and 18 inches, respectively. Other features include multiple widescreen format inputs, DVD progressive-scan input, DVI digital interface for true digital connection, 15-pin D-sub computer input, and 3:2 pull-down. Anticipated price for the 43"" model is $3,999.99 (MSRP) and for the 50"" model is $4,499.99 (MSRP). ""Samsung has incorporated TI's latest generation DLP panel into our patented, proprietary light engine in order to meet our overall price point timeline strategy for fully digital TV display products as well as the subsequent market demand requirement for these exciting new products,"" said Steve G. Panosian, Senior Marketing Manager -- DTV and PJTV at Samsung Electronics America. ""We are delighted to be working with Texas Instruments and have been impressed by the ability of DLP technology to deliver not only the clear, sharp images but also the affordability the market demands."" ""We see a huge opportunity here,"" concluded Zimmerman, ""to position DLP technology beyond the competitive reach of alternative technologies. The DLP solution is clearly superior in every respect. Moreover, we're also excited by the marketing opportunity to leverage the work we have been doing with our DLP Cinemaô technology: we expect that consumers who have seen DLP Cinema technology in action will want to see similar technology in the entertainment systems they buy for their homes."" At the heart of TI's Digital Light Processingô technology is the Digital Micromirror Deviceô (DMDô) optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full-color image. For more information, visit www.dlp.com. For more information about Samsung Electronics America (SEA), visit www.samsungusa.com.

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