In-Store Projectors, Plasma, and Projection TV Research Studies Announced

29-Apr-02

The tremendous increase this year in DVD use for home entertainment has led consumers to expect high quality sound and images while being entertained at home. (DVD sales and rentals have outpaced videocassettes for the first time in the DVD format's five-year history.) Additionally, watching movies at home has increased consumers' knowledge of: - widescreen vs. traditional screen format choices - image quality vs. resolution vs. price choicesBesides the standard CRT television set, several new products will be introduced this year which will bring consumers more choice when purchasing home entertainment displays, including: - front projectors - plasma displays - HD rear-projection TVs Manufacturers can produce a wide diversity of entertainment displays, but to bring the high prices down, manufacturers must determine the design that consumers wish to buy -- in volume. A series of studies, called ""Home Entertainment Survey 2002 -- Front Projectors, Plasma, And Rear Projection TV In The U.S.,"" will reveal the practical desires of the consumer for high-end displays, and will shed light on what the winning products must be.This research series is broken down into two independent sections: - Consumer Electronics Retail 2002 Study - Prosumer Retail 2002 Study The first independent section, ""Consumer Electronic Retail 2002,"" will be conducted on-location at one of the largest specialty electronic retailers in the U.S., and will focus on the CE consumer. The interviews will be held simultaneously at three of the highest traffic stores -- one on the East Coast, one on the West Coast, and one in the Middle Beltway of the U.S. The second independent section of the series, ""Prosumer Retail 2002,"" will be conducted at two high-end home entertainment stores -- one on the East Coast and one on the West Coast -- and will focus on the prosumer (the high-end, professional consumer). The Prosumer section of the study will also be completed concurrent with the Consumer Electronic Retail 2002 Study, assuring valid comparison between and among respondent groups. Customers of high-end and specialty home entertainment stores are generally more knowledgeable of detailed technology trends occurring in the home entertainment market, have higher household incomes, and make different tradeoffs when considering entertainment purchases. The combination of these two studies is expected to reveal insight into the expectations of today's purchasers of in-home entertainment display products, in a rigorous and scientific market segmentation manner. For more information about TFCinfo, visit www.tfcinfo.com.

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