Telarc Announces Major Price Reduction For All SACD Product

New Lower Pricing For Retail Effective On May 1, 2002

30-Apr-02

Telarc International Corp is initiating a major price reduction for all Telarc, Heads Up, and Chesky SACD (Super Audio Compact Disc) product. The new Telarc pricing lowers the suggested retail price from $24.99 to $19.99 per disc.ìAs industry leaders in audiophile and multi-channel recording technology, we believe this important price reduction will dramatically improve the availability of multi-channel recordings in todayís marketplace,î says Adrian Mills, Director of Telarcís Domestic and International Sales. Mills points to the reduced retail pricing on new multi-channel SACD players and systems--with players retailing as low as $200 and home theater ìin a boxî SACD systems as low as $500--as positive signs for the formatís success. ìThe number of SACD titles continues to increase monthly, as does the number of labels now creating these recordings,î he says. ìWith these significant developments, the multi-channel recording format is poised to become the next breakthrough for the music industry.îIn the constantly changing and rapidly advancing world of recording technology, Telarc continually evaluates the latest developments. Ever since producing its first digital recordings in 1978, Telarc's objective has been to provide the highest quality music reproduction possible. The company released its first discrete, multi-channel surround sound SACD in May 2001 (SACD-60541) featuring music of Tchaikovsky, including the ì1812î Overture. The company now has over twenty titles available in multi-channel SACD, in the classical, jazz, blues, and crossover genres, and plans to have thirty-six titles available by the end of the summer. All Telarc SACDís are hybrid discs, designed to be completely compatible with the millions of CD players in the market today. Hybrid SACDís actually contain two complete layers of music information. One layer contains the high density DSD recording that can be played in the new generation of stereo and surround SACD players. The other layer is a conventional CD layer, which can play on any CD player.For complete and up-to-date information on all of Telarcís multi-channel SACD product, please visit the Telarc Website at http://www.telarc.com.

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