THXÆ, formerly a division of Lucasfilm Ltd., has been spun off as an independent company, THX Ltd. Lucasfilm remains an investor in the newly formed privately held company, along with other corporate and private investors. The formation of THX Ltd. will allow the company to further expand into markets outside of Lucasfilm's core areas of expertise. To better serve its current markets and position the company for growth in new areas, THX Ltd. also announced a reorganization of its programs and services into five key areas: THX Studio, THX Cinema, THX Home, THX Mobile, and THX Games. In the professional arena, THX will continue to expand its list of licensees in the newly established THX Digital Cinema Certification Program, as it develops new standards and criteria for the next generation of THX Theatres. The THX Digital Cinema Program establishes performance and quality levels for digital systems and individual digital cinema components, including projectors and servers. Additionally, under THX Mobile and THX Games, THX is targeting car audio entertainment systems and computer games and game consoles as key areas for expansion.""As a separate company, THX is better positioned to grow our existing markets as well as new areas where our expertise in quality sound and picture presentation can be applied,"" said Mike Hewitt, Acting General Manager, THX Ltd. ""One of these exciting new areas is the Digital Cinema initiative, which now falls under the THX Cinema umbrella.""
For more information about THX, visit www.thx.com.
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