Pioneer Introduces New 43-Inch Elite PureVisionô Consumer Plasma Display

1-Jul-02

Pioneer, a leader in digital entertainment technology, unveiled its 43-inch PureVisionô consumer plasma display, the Pioneer Elite PRO-800HD. The new plasma display features proprietary technology that provides consumers with improved brightness, contrast, resolution, and clarity. In addition to the new PRO-800HD, Pioneer offers a complete line of plasma displays, including three industrial models (43-, 50-, and 61-inch), another Elite plasma display (50-inch), and two Pioneer plasma televisions (43- and 50-inch).As consumers recognize the many benefits of flat-screen panels -- including flat-panel LCD computer monitors and small LCD televisions, as well as large plasma televisions -- Pioneer anticipates the market for consumer plasma displays will grow to nearly 100,000 units in the U.S. this year. For the first time, the sale of plasma panels to consumers for home entertainment will outnumber the sale of plasma monitors to businesses for conference rooms, videoconferencing, and information kiosks in 2002.""We're at a critical point in the development of the plasma market, with consumer sales beginning to outnumber industrial uses,"" said Craig McManis, Vice President of Marketing for the home entertainment division of Pioneer Electronics (USA) Inc. ""Consumers realize that they can get rid of the big black box in the corner of the family room, and they don't have to replace it with a medium-sized box. They can get the same screen size and image quality with plasma, while saving space with a significantly smaller form factor.""The PRO-800HD plasma is a true native XGA display. This high-definition-compatible panel has a native resolution of 1024 x 768 and offers four screen modes to handle various formats including 4:3, Zoom, Full-Screen (16:9), and Wide (expanded 16:9). Its screen is perfectly flat, flicker-free, and has a viewable angle of more than 160 degrees horizontally and vertically. It is 4-1/8 inches thin and, weighing just under 85 pounds, it can be wall-mounted or set on a table stand.Key advancements of the PRO-800HD 43-inch plasma include: - Pioneer has developed a new pure color filter that significantly decreases external light reflectivity to achieve higher levels of contrast, even in direct light. The filter also reduces the unnecessary frequency of the red, green, and blue signals to deliver improved color reproduction.- Pioneer's deep encased cell structure produces a greater light emission to achieve 60 percent higher brightness level than the previous 50-inch model. This is achieved by making each cell deeper to increase the phosphor area, and by casing each cell with horizontal ribs to prevent light leakage from neighboring cells.- The advanced continuous emission display technology eliminates the false contours that can appear in close-ups of faces. It improves contrast in dark areas, resulting in more detailed, smoother images.- Pioneer's PureCinemaIIô incorporates such features as 3:2 pulldown film detection and NTSC to 480 progressive conversion. This newly enhanced circuit uses progressive conversion to boost the NTSC picture quality from sources such as DVD, LaserDisc, and satellite. To accomplish this, it first doubles the interlaced signal to a VGA level (640 x 480). It then doubles the information content, both vertically and horizontally, resulting in an increase in original signal density. The PRO-800HD plasma monitor is available as of June 2002 at a suggested retail price of $12,000. 

For more information about Pioneer Corporation, visit www.pioneerelectronics.com.

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