Home Theatre Projectors Featuring DLP Technology Account For Five Of Five Best-Sellers

30-Sep-02

Texas Instruments (TI) announced that, according to data from the Home Theater Research Group (www.htrgroup.com), projectors featuring DLPô technology accounted for 76 percent by value of all sales in the second quarter of 2002 to USA consumers who purchased digital projectors for home theatre applications. The research also showed that all of the five best-selling projectors during the quarter featured DLP technology--up from four of five in the first quarter.""This is excellent news,"" said Bharath Rajagopalan, Business Manager, Home Projector Business Unit at TI's DLP Products division, ""not only because it demonstrates conclusively that DLP technology is at the heart of the most popular home entertainment projectors, but also because of the broad range of consumer-oriented solutions it is enabling. The top five projectors are in a price range of $5,000 to $17,000, indicating that DLP technology is the choice not just of videophiles but also of those who just want clear, sharp, bright images on large screens.""By value, the top selling projectors were: the InFocusÆ ScreenPlay 110, the Marantz VP-12S1 HD, the RUNCO VX-1000c, the Sharp XV-Z9000, and the SIM2 Grand Cinema HT300. In unit terms, the Optoma H55 replaces the RUNCO VX-1000c.""For A/V specialty dealers and custom installers, DLP technology-based projectors have generated over 76 percent of all revenues from digital projectors this year"", said Alessandra Almgren, President of the Home Theater Research Group. ""Projectors featuring DLP technology are clearly a very hot, must-have category that brings tremendous consumer excitement to the projector market.""""The second quarter of this year was the third consecutive quarter that DLP technology outsold all other front projector technologies combined,"" she continued. ""With TI's relentless drive to perfect the technology and demonstrated ability to execute, we expect this leadership position to stand throughout our forecast horizon.""The market for projectors designed specifically for home entertainment use is forecast to grow rapidly on a worldwide basis.""It's also interesting to note,"" continued Rajagopalan, ""some of the other dynamics in the industry that the HTRG's research reveals. Perhaps most surprising is the rapid decline in shipments of projectors based on CRT technology. We attribute this to the fact that DLP technology is now delivering image quality that matches and perhaps surpasses that of CRT technology, but in products that are smaller, lighter, more flexible, easier to own and more affordable. Beyond this, it's interesting that, during the second quarter, around ninety projector models based on LCD technology were being offered to consumers, and less than half that number based on DLP technology--yet DLP technology is clearly prevailing. It's also important to recognize that our customers have done a terrific job in developing such compelling products that really leverage the capabilities of DLP technology.""New projectors designed specifically for home entertainment applications were demonstrated at CEDIA EXPO 2002 by InFocus Corporation (ScreenPlay 7200), Marantz (VP-12S2), SharpVision (XV-Z10000U), SIM2 Multimedia (HT300PLUS), and Yamaha (DPX1000). ""We have reason to believe that many prospective customers have been delaying purchase decisions until these long-awaited products featuring the Mustang/HD2 DLP chip set became available,"" concluded Rajagopalan, ""so we expect our position to strengthen still further in the coming quarters."" For more information about DLP technology, visit www.dlp.com.

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