Hot on the heels of their first album release in 18 years, pioneers of electro-pop, Soft Cell, unleash ìSoft Cell Live In Milanî on DVD. Eagle Vision, a division of Eagle Rock Entertainment Ltd., will release ìSoft Cell Live In Milanî on October 22.After forming Soft Cell in the UK in 1977, flamboyant frontman Marc Almond and Dave Ball, with their synth-savvy electro grooves, have been hailed as the pioneers of electronics, selling over 10 million records worldwide.Twenty years after they went their separate ways, Almond and Ball reunited for a Soft Cell 2001 tour. What was thought to be a temporary re-teaming resulted in a brand new studio album and the ìSoft Cell Live In Milanî DVD. The studio album Cruelty With Beauty, will be released by Cooking Vinyl on October 8.Filmed at the Rolling Stone in Milan, Italy, ìSoft Cell Live In Milanî captures Almond and Ball performing faithful renditions of the groupís classics, including ìTainted Loveî and ìSay Hello Wave Goodbyeî to a sold-out audience.Bonus footage on ìSoft Cell Live In Milanî will feature an interview with Marc Almond and Dave Ball.In the 1980ís Soft Cellís blend of slinky, infectious synthesizer grooves and cabaret crooning helped launch the genre of electronic dance music. The band enjoyed extraordinary crossover pop success with favorites like ìTainted Love.î Soft Cellís electronic sound influenced many of todayís nu-electronic artists including Fischerspooner, Felix da Housecat and The Faint, popular bands in the burgeoning electro-pop scene. The sights and sounds of ë70ís punk and disco and ë80s electro, new wave, synth pop and techno heavily influence this new sound, commonly referred to as electroclash, synthcore and retro electro.Eagle Vision, a label of Eagle Rock Entertainment Inc., develops, acquires and produces music programming for a wide range of notable and high profile artists, which the company distributes via TV, VHS, DVD and broadband on a worldwide basis. Eagle Vision and Eagle Eye Media are wholly owned divisions of Eagle Rock Entertainment Ltd.