InFocus Launches Home Theatre Lounge At American Airlines Center

Unique Retail Marketing Concept Communicates Benefits Of Home Theatre Projection To Target Consumers

8-Jan-03

InFocusÆ Corporation (NASDAQ: INFS, OSE: IFC), the worldwide leader in digital projection technology and services, today announced that it has partnered with Texas Instruments (TI) and the American Airlines Center a premier entertainment venue in Dallas, Texas to showcase home theatre projection in a living room environment called the ScreenPlay by InFocus Home Theater Lounge. The Lounge is located on the Platinum level of the American Airlines Center and is equipped with ScreenPlay by InFocus projectors featuring Texas Instruments DLPô technology. Open to all Platinum-level visitors, the suite offers a comfortable interior location to watch sporting or entertainment and gaming through home theatre projectors, with a high-definition feed provided by national broadcasting company HDNet. Also a retail location for ScreenPlay by InFocus home theatre products, lounge visitors can talk with home theatre experts from a regional home theatre store who can provide product and purchase details as well as explain the applications for home theatre projection technology. ""Our partnership with Texas Instruments and the American Airlines Center introduces thousands of customers to the many benefits and applications of home theatre,"" says Scott Hix, Vice President and General Manager of Business Development for InFocus. ""It's a creative way to connect with sports enthusiasts who are potential consumers in a living room atmosphere, while also solidifying our brand leadership in the projection industry."" The American Airlines Center is home to the NHL's Dallas Stars and the NBA's Dallas Mavericks, as well as host to premier concerts and other events. The venue features 142 luxury suites and room for 20,000 fans. It is also known to be one of the most technologically advanced sports and entertainment venues in the United States. ""The Home Theater Lounge is a unique concept that complements the Center's dedication to feature the most advanced image technology to our customers in an atmosphere of viewer comfort,"" says Lori Glasser-Seinera, Vice President of Digital Media for American Airlines Center. ""We are proud to be the first entertainment venue in the country to host the InFocus Corporation-Texas Instruments retail partnership."" ""We're excited to be working with InFocus Corporation and the American Airlines Center,"" said Bharath Rajagopalan, Business Manager, Home Projector Business Unit at TI's DLPô Products division. ""DLP technology has become a key element in the growth of the home theatre projection market, so we see this as a great opportunity to introduce home theatre to thousands of potential new users."" ScreenPlay by InFocus products featuring DLPô technology have received numerous awards in 2002, including the PC World Class Award, the Audio Video Interiors Excellence in Design Award, and the CEDIA Manufacturer's Award of Excellence for Best Video Product.For more information about InFocus Corporation, visit www.infocus.com.

Read More:
http://www.infocus.com