DirecTV To Offer 2003 NBA All-Star Game In High-Definition

HD Broadcast Will Also Include All-Star Saturday Night Activities

7-Feb-03

DirecTV Inc., the nation's leading digital satellite entertainment provider, announced that it will offer this weekend's 2003 NBA All-Star Game and All-Star Saturday Night Activities in high-definition television (HDTV). A joint production of TNT and NBA TV, the league's 24-hour digital television network, this is the first time the NBA All-Star game will be shown in HDTV. The weekend telecasts will be available on DirecTVÆ channel 198 at no charge and will begin Saturday, February 8 at 8pm (ET) with the NBA All-Star Saturday Night Activities presented by America Online. The 2003 NBA All-Star Game coverage begins Sunday, Feb. 9 at 8 p.m. (ET) with the NBA Opening Ceremony. ""This first-of-its-kind telecast is a great leap for HDTV, TNT, and NBA TV, as well as an exciting viewing experience for our HD-equipped DirecTV customers,"" said Stephanie Campbell, Senior Vice President, Programming, DirecTV Inc. ""Through our ability to provide nationwide coverage for HDTV programming, DirecTV's HDTV viewers everywhere can take a courtside seat at the NBA's showcase event."" The telecasts will be available for customers who have an HDTV set with a built-in DirecTV receiver or a DirecTV-enabled high-definition set-top receiver, and a single 18 x 20- or 18 x 24-inch multi-satellite dish with three LNBs. HDTV sets integrated with the DirecTV receiver, DirecTV-enabled HD receivers, and triple-LNB satellite dishes are available from authorized DirecTV retailers nationwide.For more information about DirecTV, visit www.directv.com.

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