Sony Electronics Launches Interactive, Web-Based Home Theatre Design Solution

7-Mar-03

To help consumers build home theatre systems that suit their lifestyles, Sony Electronics introduced a Web-based design solution, the Home Entertainment Configurator. This interactive tool can be accessed directly at www.sony.com/HEC or via links through SonyStyle.com. ""The role of Internet research gaining importance in the purchase process, our aim is to provide user-friendly, interactive online features that empower consumers to make educated purchasing decisions based on their specific needs,"" said Tim Baxter, Senior Vice President of Marketing for Sony Electronics' Visual Network Products Division. In just four simple steps you can choose to build a home theatre system around a specific component, or set preferences for television, video, and audio products based on size of the room and the level of sophistication of video and surround sound technologies. For example, suppose you would like to configure a system to include a big-screen television for an average-sized family room, along with optimum-performance audio and video components. With a few clicks, simply set your interests based on these preferences and a complete Sony home theatre system is then recommended. Throughout the process you can alter your original preferences and your configured system is automatically updated. When you are satisfied with your choice, you can view the complete system with pricing options as well as the detailed product description and prices for each component. Once the home theatre system is confirmed, you have various choices such as reviewing recommended accessories which could enhance your home theatre system, print out the configured system for reference when going to a local retailer, access a dealer locator to find out where you can purchase home theatre products at a Sony Electronics authorized retailer, save the configured system for future reference, e-mail it to a friend, or purchase the system directly through SonyStyle.com. The configurator also offers a comprehensive tutorial guide that explains various home theatre-related technologies, the fundamentals behind most audio and video components, tips to consider before purchasing a home theatre system, and even a glossary of terms as an additional educational support tool. The new Home Entertainment Configurator is available free of charge at www.sony.com/HEC. For more information, visit www.sony.com.

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