Sony Develops Higher-Resolution FD Trinitron WEGA TVs For Premium CRT Picture Performance

7-Mar-03

Sony Electronics announced two new XBR series widescreen FD Trinitron WEGAÆ models with advanced picture technologies. The two new Hi-Scan 1080iô models, the KV-34XBR910 and KV-30XBR910, incorporate a proprietary Super Fine Pitchô CRT, optimized for displaying high-definition video content when paired with an HD set-top receiver. ""The best got even better. Sony's legacy of television innovation continues, with the new XBR models, offering breathtaking picture clarity never before seen on a CRT television,"" said Tim Baxter, Senior Vice President of Marketing for Sony Electronics' Visual Network Products Division. ""Sony has incorporated its most advanced picture technologies in the new models for discerning home theatre enthusiasts seeking an optimized high-definition picture display. These new models will set a new standard in picture performance in the CRT television category and raise the already legendary status of XBR TVs to a new level."" Super Fine Pitch CRT Created especially for displaying high-resolution pictures like high-definition broadcast, the new Super Fine Pitch CRT features the proprietary Super Fine Pitch Aperture Grill with 65 percent increased number of vertical ""slits,"" which improve image resolution. Powerful Convenience Features Expanding upon last year's Memory StickÆ media functionality, the new KV-34XBR910 includes MPEG-1 file playback, in addition to viewing JPEG images. Viewers can now watch their favorite video files recorded onto the Memory Stick media directly on the new widescreen set. The KV-34XBR910 incorporates a Digital Visual Interface (DVI) connection that enables copy-protected, high-definition video content to be delivered to the unit from a DVI/HDCP (High-bandwidth Digital Content Protection)-compatible set-top box, such as Sony's new SAT-HD200 HD/DirecTVÆ receiver. In addition, the new model features an anti-reflective coating screen that minimizes glare. Sony Breaks Ground In The Widescreen Category Responding to an increased demand for widescreen Hi-ScanÆ television sets, the KV-30XBR910 represents Sony's first widescreen XBR model in the 30-inch screen size. Incorporating all the enhanced performance technologies and convenience features found in the KV-34XBR910, the new 30-inch model also incorporates the Super Fine Pitch CRT. The KV-34XBR910 and KV30XBR910 WEGA TVs will be available in July for about $2,800 and $2,200, respectively. For more information, visit www.sony.com.

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