Two StagesÖSeventeen BandsÖ500 Thousand FansÖ

Vans Warped Tour Live

31-Mar-03

Worldís Current, Longest-Running, Travelling Music Tour Released For The First Time On DVD From Pioneer Entertainment (USA) Inc., Available April 1Release Supported By Comprehensive Consumer Marketing CampaignRegarded as an unprecedented event that uniquely combines alternative music with extreme sports, the woldís longest running travelling music tour will be available for the first time on DVD with the April 1 release of Vans Warped Tour live from Pioneer Entertainment (USA) Inc.The Vans Warped Tour Live on DVD contains an all access pass to the entire event with special features that allow you to become part of the tour. The program permits the viewer to navigate where to go and is comprised of exclusive interviews with the bands; the Moto X Park; the Pro Skate Park and Tour Bus access and exploration. The Vans Warped Tour Live is much more than a concertÖitís an experience ñ from backstage ìlife on the tourî to the top of the half-pipe in the pro BMX skate park. The compilation includes live performances from 17 of todayís best-selling new punk artists and genre classic acts whose combined album distribution exceeds 12 million units domestically. The talent roster features an all-star line-up, including Mighty, Mighty Bosstones, Bad Religion, New Found Glory, NOFX, Reel Big Fish, Flogging Molly, Ozma, Anti-Flag, Something Corporate, MXPX, The Used Lagwagon, Hot Water Music, Morgan Heritage, Alkaline Trio, No Use For A Name and GOB.The Vans Warped Tour Live release will be supported by a national consumer marketing campaign featuring extensive retail, radio and online promotions that includes ticket sweepstake give-aways, cross-promotions with tour sponsor Vans, promotional spots with talent and more.ìOur goal is to reach the core alternative crowd through grass roots promotions and publicity and to further expand awareness of the release by targeting mainstream media and retail outlets with a comprehensive marketing campaign,î comments Mark Roche, Vice President, Marketing & Publicity, Pioneer Entertainment (USA) Inc.Rick Buehler Senior Vice President, Sales, Pioneer Entertainment (USA) Inc., states ìVans Warped Tour Live will appeal to a diverse crowd of core and mainstream music and sports enthusiasts. We anticipate the popularity of the festival with its solid fan base to lead to success on the retail level.îComments festival founder Kevin Lyman, ìThe DVD release reflects the spirit of the music tour, which has grown from a humble festival catering to a niche crowd to an unrivaled annual extravaganza that garners worldwide recognition.îFounded in 1995 by Kevin Lyman and Creative Artist Agency, the critically-acclaimed Vans Warped Tour Live is the longest running music festival tour in the world that is still in existence, already in its 9th year. The concept to combine music from hard-driving punk rock bands with extreme sports performers has transformed the traditional music festival into a unique event format. With hundreds of thousands of fans arriving at tour destinations each year, the Vans Warped Tour maintains a loyal following while attracting new fan to enjoy radical sports and alternative music in an original setting.Vans Warped Tour Live will be available on DVD in retail stores nationwide in Dolby Digital Surround Sound for $24.98.Pioneer Entertainment (USA) Inc. (www.pioneer-ent.com) is a full-service producer and distributor of entertainment software including film music, animation and television shows on VHS and DVD. Headquartered in Long Beach, California. Pioneer Entertainment (USA) Inc. is part of the Pioneer North American Group. Its parent company, Pioneer Corporation (NYSE: PIO), is recognized around the world for its position at the forefront of optical disc technology, car electronics and consumer entertainment. With more than 30,000 employees worldwide and over $5 billion in yearly sales worldwide, Pioneer operates facilities in Japan, Europe, the United States, Canada and Mexico.

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