Mitsubishi Digital Electronics America Announces Largest Lineup Of Integrated HDTVs And HD-Upgradeable Televisions

14-Apr-03

Mitsubishi Digital Electronics America Inc. introduced what is claimed to be the industry's largest lineup of integrated high-definition televisions (HDTVs) and HD monitors.These include 12 HDTVs and eight HD monitors in the projection TV category, as well as four HD-Upgradeable plasma displays, and two HD-Upgradeable LCD televisions. In addition, Mitsubishi also introduced an enhanced-definition (ED)-Upgradeable plasma monitor.""The marketplace is demanding broader lines of products, with strong differentiation between channels to serve every consumer and dealer's needs,"" said Max Wasinger, Senior Vice President of Sales and Marketing. ""As retailing has grown more complex with a variety of channels and business models, our strategy of 'Right Products, Right Dealers' requires more variety and features. We remain committed to those distribution channels that form the foundation of our success,"" he added.The company also announced its continued focus on the key features, such as the NetCommandô user interface for system control, PerfectColorô for individual color adjustment, and true upgradeability--the ability to ""upgrade"" televisions to the functionality of an integrated digital tuner by connecting the HD-5000 digital receiver to the television via the proprietary MonitorLinkô interface.""Just as we did with the original Mitsubishi Promise, which allows the owner of any HD-Upgradeable Mitsubishi Television to upgrade to an integrated HDTV, our new MonitorLink interface on this year's HD-Upgradeable televisions, combined with the HD-5000 digital receiver, forms the basis of the Mitsubishi Promise2,"" said Robert A. Perry, Vice President, Marketing.""Consumers want the benefits of HD and high-performance, without requiring an engineering degree to use the products. NetCommand is a revolutionary interface for a television, because it hides all the complexity and makes total system control a simple 'point and click' process. And new for this year is NetCommand-IR. This technology brings the NetCommand interface to HD-Upgradeable projection televisions, as well as an overall strengthening of NetCommand to include the ability to 'learn' IR codes from products the consumer already owns, or purchases in the future,"" he added.For more information about Mitsubishi Digital Electronics America Inc. (MDEA), visit www.mitsubishi-tv.com.

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