JVC Announces Nationwide Retail Promotion Of High-Definition Home Entertainment

JVC Showcases Future Of High-Definition Video Recording

17-Apr-03

JVC Company of America announced the launch of a nationwide retail promotion supporting the high-definition home entertainment experience. Through a series of in-store demonstrations, JVC will present consumers with an informative display of D-VHSÆ, which, as an extension of both the VHS format and HDTV, offers an increasing number of consumers with high-definition television monitors the highest-quality home theatre experience available.JVC's nationwide in-store events will demonstrate the value the D-VHS format brings to retailers and consumers. JVC and D-VHS are playing a significant role in the growth of HDTV by providing the only high-definition record/playback solution available in the consumer marketplace, and D-Theaterô playback capability offers the first-ever prerecorded HD movies. JVC invented and is supplying consumers with the best and only source possible for viewing HD movies.""This promotion is going straight to consumers nationwide to demonstrate the future of high-definition recording in D-VHS,"" said Jerry Barbera, Vice President, Consumer Video Division, JVC Company of America. ""As the originator of the VHS format, JVC is spearheading the growth of D-VHS, bringing high-definition recording and playback to the burgeoning HD category.""The D-VHS format is specifically designed to digitally record the ever-increasing high-definition broadcasts. JVC's D-VHS VCR featuring D-Theater software is supported by four major Hollywood studios: Twentieth Century Fox, Universal Studios, Artisan Entertainment, and DreamWorks SKG. All four studios began releasing D-VHS titles in the D-Theater format in June 2002, with high-profile films such as ""Cast Away,"" ""Ice Age,"" ""GalaxyQuest,"" ""U-571,"" ""Terminator 2: Judgment Day,"" and ""Independence Day."" A complete listing of titles currently available in the D-Theater format is available at www.DVHSMovieGuide.com (and www.DVHSMovie.com).JVC's in-store events will include a demonstration of D-VHS movies, information on the format, high-definition time-shifting, and prerecorded software. Certified HD specialists will be present to answer all questions. The events will be held at local retail outlets beginning April 5 and ending May 11. For specific dates and times, and for more information about JVC visit www.jvc.com.

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