Pioneer Unveils New Plasmas With Pure Drive For Complete Digital Signal Path

26-Jun-03

Pioneer Electronics (USA) Inc. has added two additional high-definition plasma televisions to its Pioneer Elite PureVisionô family, the PRO-1110HD (50-inch) and PRO-910HD (43-inch). These two new high- definition plasmas offer complete television solutions including the Pure Drive technology for a complete digital signal path. Pioneer proprietary technologies include Pure Drive, advanced Continuous Emission Display Technology II, Pure Color Filter II, and advanced PureCinema. The displays are said to be the first with the capability to display more than one billion colors.As a result of the surge in the market demand for plasma displays, Pioneer has increased its manufacturing capacity to 150,000 units annually, with plans to open two additional manufacturing lines for a total capacity of 500,000 units annually by 2005.""With the rapid expansion of high-definition content across the cable, satellite, and broadcast spectrums, Pioneer believes its critical to maintain absolute premium quality by continually enhancing our technology. These televisions offer best-in-class XGA image quality setting the reference standard for plasma image reproduction,"" said Russ Johnston, Senior Vice President of Marketing for Home Entertainment at Pioneer Electronics (USA) Inc.The PRO-1110HD and PRO-910HD plasma televisions are both true native XGA displays. These high-definition televisions have a native resolution of 1024 x 768 and have a 16:9 aspect ratio. Pioneer has also developed a natural resize screen mode for content that is 4:3.Pioneer Elite plasma televisions come complete with a standalone media receiver that has an ATSC tuner built-in. The media receiver is compatible with high-definition terrestrial broadcast transmissions as well as NTSC broadcasts. The media receiver also allows the consumer to input an array of sources including satellite, cable, DVD, VCR, and computer signals up to WXGA. The media receiver is digitally linked to the panel for optimal performance. It also offers DVI with HDMI connectivity. A tabletop stand and color-matched, side-mounted three-way speakers are also included in the package.The PRO-1110HD and PRO-910HD plasma monitors will be available this fall.For more information about Pioneer Electronics (USA) Inc., visit www.pioneerelectronics.com.

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