Terk Launches A New Comprehensive Initiative To Support The Growing HDTV Market

30-Jun-03

""What is HDTV?"" ""How do I get it?"" ""What is the right antenna for me?"" TERK Technologies answers these questions and more with its new HDTV initiative. Together with three new outdoor antennas, Terk is releasing a series of innovative educational tools for the retailer and consumer alike.The Reception Center POP (point of presence) display is an integral part of the launch of the HDTV initiative. The Reception Center was designed to inform consumers about free HDTV broadcasting, as well as to assist them in selecting the proper on-air antenna. This countertop, slat-wall or shelf-mount POP will take the guesswork out of the selection process and will increase the attachment rate of antennas to HDTV sets. It is combined with a pocket-size information card for the sales associates.The launch on July 1, 2003 of the TERK HDTV Reception Center coincides with the launch of three new outdoor HDTV antennas from TERK. The new line is designed to expand and complement TERK's current outdoor antenna line in order to meet the growing needs of the HDTV consumer. The new line will include:- TV32, a small directional, four-bay bowtie UHF-only antenna- TV36, a medium directional, UHF/VHF/FM antenna- TV38, a large directional, UHF/VHF/FM antennaTERK has selected Winegard Company as the manufacturer of these new antennas. Since 1954, Winegard has been an innovative leader in every phase of design, testing, manufacturing, customized packaging, and processing of antennas. ""Winegard remains committed to continuous improvement in the quality, cost, and delivery of its products and services to effectively meet all of our customer's needs. We are pleased to be working with TERK and supplying them with their new antennas,"" stated Bob Howell, Director, Distribution Systems/Off-Air Antenna Business Group at Winegard.TERK's new outdoor antennas, in the TERK tradition of always providing the consumer with everything they need to complete the installation without needing to return to the store to purchase additional hardware, are bundled with all the applicable installation hardware. This includes a full installation kit for either chimney, wall, or attic mounting, and a five-foot mast. The products will feature a one-year warranty, and will be competitively priced from $99.95 to $199.95.The new antennas complement the existing TERK outdoor HDTV antenna line, which includes the satellite dish-mounted TV42 and TV44 and the slim-profile TV55. When potential HDTV customers visit a retail location outfitted with a TERK HDTV Reception Center and antennas, they will learn how to get optimum HDTV reception by selecting an appropriate off-air antenna, as well as get advice for its installation.""With the rapidly growing HDTV market, TERK was looking to lend its expertise to its retailers by creating tools to educate and inform customers. With nine out of ten households currently capable of receiving digital television signals, the growth of HDTV products will continue. TERK intends to be at the forefront in guiding customers to the right products for their needs, and the Reception Center is designed to aid them in their education process,"" stated TERK's Executive Vice President Greg Keys.For more information about TERK, visit www.terk.com.

Read More:
http://www.terk.com