NBC To Launch Bravo HD+ High-Definition Channel

10-Jul-03

NBC Cable Networks announced programming for Bravo HD+, NBC's first cable network dedicated to the delivery of high-definition (HD) content, launching July 31, 2003. Bravo HD+ is the first and only arts, culture, and entertainment HD service.Bravo HD+ will feature the best in arts and entertainment television, in addition to exclusive sports coverage. Newly acquired content will complement programming that was originally broadcast on Bravo or NBC. Specifically, programming will include the first HD telecasts of ""The West Wing,"" Cirque du Soleil's ""Varekai,"" as well as arts and entertainment content such as ""Music In High Places,"" which features top recording artists performing at the most ancient sites on earth. This series will feature performances from Ryan Adams, the Goo Goo Dolls, The Calling, and India Arie.Bravo HD+ will also deliver exclusive classical concert performances in HD, bringing the music of Bach, Verdi, and Mozart closer to arts and entertainment fans. In addition, Bravo HD+ will provide Olympic programming in HD, as well as coverage from the 2003 Triple Crown horse races.""As the industry moves toward its commitment to accelerating HD growth, we are thrilled to offer the first cable network dedicated to delivering arts, entertainment, and culture in HD,"" said David Zaslav, President, NBC Cable Networks. ""Bravo HD's premier lineup offers our affiliates high-quality, diversified programming to attract new subscribers to their digital tiers.""""We want to provide viewers with a compelling HD experience and Bravo HD+ does just that, delivering truly unique and dynamic programming,"" said Jeff Gaspin, President, Bravo. ""We are now able to provide them with powerful artistic programming that isn't offered anywhere else.""

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