CEA Unveils New HDTV Educational Materials

9-Sep-03

Making point-of-sale education about the analog to digital television (DTV) transition a reality for consumers, the Consumer Electronics Association (CEA) announced two tools for high-definition television (HDTV) retailers to make available on the retail sales floor.The first CEA piece--a consumer-oriented HDTV overview--is titled, ""A Consumer's Guide to the Wonderful World of HDTV."" The 14-page guide provides the basic facts about the DTV transition and HDTV technology and answers consumers' most frequently asked questions (FAQ). The FAQ covered in the brochure include what signal and equipment is needed to receive HDTV, what will happen to analog TV once the transition is complete, and more.""Despite the best efforts of manufacturers, retailers and others, consumer confusion about HDTV remains high. Our goal is to help reduce that confusion,"" said CEA President and CEO Gary Shapiro. ""These new materials from CEA will help us reach that goal by targeting the messenger closest to the HDTV consumer--the retailer.""CEA plans to distribute the consumer guide to DTV leaders at industry events, HDTV Updates this fall, and through direct mailings. Retailers will be encouraged to download and customize the brochure via CEA's website at www.ce.org/hdtv, so that HDTV consumers will have access to the information at point-of-sale.In order to aid the retail sales associate in training and on the sales floor, CEA will make available a retailer ""tip sheet,"" which is designed as a folded, pocketsize buck slip containing quick facts about HDTV. One side of the tip sheet contains a general overview of the analog to DTV transition, while the other contains DTV definitions, such as 16:9, 4:3, progressive and interlace scanning and integrated HDTV set. The retailer tip sheet also will be available for download and customization.For more information about CEA, visit www.ce.org.

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