JVC To Launch HD Universe To Promote JVC HD Products

17-Sep-03

JVC will launch a promotional program for its high-definition products with a series of in-store events promoting its HD Universe and a rebate on purchases of JVC high-definition product packages.Both activities kick off in October. The in-store demonstrations will be staged in 10 major markets and are designed to educate consumers about JVC high-definition products, and specifically the JVC HD Universe--JVC's position as the only company that currently offers consumers the ability to create, play, archive, and display high-definition content.The ""Build Your Own HD Universe"" rebate program, which runs from October 1, 2003 through January 31, 2004, offers consumers significant rebates on four different JVC HD product packages:- Buy a qualified JVC HDTV and D-VHS deck and get a $300 mail-in rebate- Buy the JVC GR-HD1 HD camcorder and a JVC D-VHS deck and get a $400 mail-in rebate- Buy the GR-HD1 HD camcorder and a qualified JVC HDTV and get a $500 mail-in rebate- Buy the GR-HD1 HD camcorder, a qualified JVC HDTV and D-VHS deck and get a $700 mail-in rebate""These two programs pack a lot of promotional power into the fourth quarter and reflect JVC's commitment to leadership in the HD category,"" said Dave Owen, General Manager, Video Division, JVC Company of America. ""Our in-store events will boost awareness for our HD products and the rebate offer provides a strong incentive for consumers to purchase JVC HD products during this peak shopping season.""Products to be demonstrated during the in-store HD Universe events include JVC HD televisions, the JVC GR-HD1 HD consumer camcorder, and the HM-DH40000 D-VHS deck that records HD broadcasts, archives HD material, and plays D-Theaterô HD prerecorded movies. The weekend events, which begin October 4, will be promoted via local radio advertising, promotional radio spots, direct mail to participating retailers' customers, and in-store promotional materials. Markets to be included are: Atlanta; Chicago; Dallas; Denver; Los Angeles; Miami/Ft. Lauderdale; New York metro area; Orange County, California; San Francisco; and Washington D.C.For more information about JVC Company of America, visit www.jvc.com.

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