DirecTV Launches New Consumer Promotions And First-Ever Dedicated DirecTV DVR With TiVo Advertising Campaign

30-Sep-03

DirecTV, Inc. unveiled a series of new promotions designed to stimulate the growth of DirecTV Digital Video Recorders (DVRs) and high-definition (HD) television receivers. DirecTV also announced the launch of its first-ever dedicated DirecTVÆ DVR with TiVoÆ consumer advertising campaign.To support DirecTV's lifestyle-enhancing focus and lifestyle-driven product campaign, Roxanne Austin, President and COO, DirecTV, Inc., and Stephanie Campbell, the company's Senior Vice President of Programming, showcased DirecTV's latest advanced products--including the DirecTV DVR, which is available in 40 GB, 80 GB and 120 GB memory configurations, a DirecTV HD DVR, a new HD programming package, and exclusive NFL SUNDAY TICKETô-enhanced features.""We're continuing to redefine television through a lifestyle-enhancing approach that combines the very best in digital-quality programming, next-generation DirecTV products and advanced television features,"" said Austin. ""We're committed to strengthening our position as a leader in the DVR and HDTV segments--while empowering our more than 11.5 million customers with the means to experience all the fullness of the DirecTV life. DirecTV promotional offers announced include:- $99 for any 40GB DirecTV DVR--the new lower price saves customers more than $100 off the current 40GB DirecTV DVR suggested retail price of $249 and is available to new and existing DirecTV customers beginning October 19, 2003 at participating DirecTV retail locations. Existing DirecTV customers can also call 1-866-GET-A- DVR to purchase their DirecTV DVR.The 40GB DVRs enable users to digitally record up to 35 hours of programming. All DirecTV DVRs have dual tuners that allow customers to record two live programs simultaneously or watch one recorded show while recording two live shows simultaneously.- DirecTV ""Try It, Like It Or Your Money Back""--customers who purchase a DirecTV DVR and are not completely satisfied can call DirecTV within 30 days of activation and the company will refund the purchase price of their DirecTV DVR up to $100, and replace it with a standard DirecTV receiver at no additional cost. This offer is available to new and existing DirecTV customers October 18, 2003 through February 28, 2004.- Free 3-Room Standard DirecTV System--new customers can receive one DirecTV multi-satellite dish antenna, three DirecTV receivers, three remote controls, and standard professional installation with a one-year commitment to any DirecTV TOTAL CHOICEÆ programming package. This offer is available to new customers only through February 28, 2004.- DirecTV HD Receiver Offers--promotions for new and existing DirecTV customers are available at select retail locations. These bundled offers include a DirecTV HD receiver, a triple LNB multi-satellite dish, and installation at affordable prices.""DirecTV's new, aggressive promotions show our current customers--plus millions more considering switching from cable--how DirecTV's advanced products can dramatically enhance the television viewing experience,"" explained Campbell. ""Specifically, we are making the purchase of DVR and HD receivers more affordable so customers can maximize DirecTV's more than 225 all-digital channels.""For more information, visit www.directv.com.

Read More:
http://www.directv.com