August DTV Sales Bring Year-To-Date Total To Two Million Units

2-Sep-03

The Consumer Electronics Association (CEA) issued August factory-to-dealer sales of digital television (DTV) products, which totaled 298,714 units and revenues of $447,564,303. CEA also reported an upward revision to the year-to-date DTV sales total because of strong sales in the plasma and liquid crystal display (LCD) monitor categories. The year-to-date DTV sales figure now has reached 2,015,351 units and represents a $3,168,985,073 investment in DTV.August unit sales increased by 26 percent compared to the same period in 2002, while dollar revenues on DTV product sales increased by 18 percent. CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding ATSC terrestrial digital transmissions.CEA also announced that January through August 2003 set-top box sales totaled 148,799 units. Set-top box sales increased 376 percent in August 2003 compared to the same month in 2002. August 2003 sales totaled 25,956 units. ""August is perhaps best known for vacations and a slower pace, but DTV sales certainly never took time off,"" said CEA President and CEO, Gary Shapiro. ""Not only did we enjoy a high sales month, but we also are delighted to see a positive revision to the overall category thanks to consumer interest in the sleek designs and functionality of plasma and LCD display technologies. Now that the Federal Communications Commission (FCC) has adopted the historic cable-consumer electronics 'plug-and-play' agreement, more consumers across the country will come to know the delights of DTV--particularly high-definition TV, which represents 87 percent of the total product category sales.""From product introduction to date, DTV product sales total 6,793,469 units with a consumer dollar investment of some $11.9 billion. CEA Market Research projects that 4.3 million DTV units will be sold in 2003, 5.8 million in 2004, 8.3 million in 2005, 11.9 million in 2006, and 16.2 million in 2007.Data cited in this release is available for purchase through CEA's Market Activity Reports and Analysis (MARA) program. For more information, visit www.eBrain.org/mara.For more information about CEA, visit www.ce.org.

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