Rolling Stone Magazine And Sony Electronics Utilize Super Audio CD To Promote Top 500 Albums Of All Time

16-Oct-03

Wenner Media's Rolling Stone Magazine and Sony Electronics have joined together to create a multifaceted Super Audio CD (SA-CD) promotion which has been specifically designed to reach millions of Rolling Stone readers.The promotion is supported by Circuit City and Clear Channel Entertainment's Premiere Radio Networks and will begin on November 21 to coincide with the publication of Rolling Stone's special issue featuring the ""Top 500 Albums Of All Time.""A Better Music ExperienceEach of the issue's more than 1.3 million copies will contain a six-page gatefold that opens to reveal a multichannel SA-CD hybrid disc sampler featuring music from some of the Top 500 Albums. The disc includes both a high-resolution stereo and a multichannel version of each song--along with a version that can be used on virtually any home, car, or portable CD player.""The expansion of SA-CD players and software into the mass market comes at a critical time for the music industry"", said David Kawakami, Director of the Super Audio CD project for Sony Corporation of America. ""Consequently a major promotion like this will help to heighten awareness of the format by enabling millions of Rolling Stone music enthusiasts to experience many of their favorite albums on SA-CD like they never have before.""As a further incentive, the gatefold is followed by a two page spread that highlights an exclusive promotion between Sony, Rolling Stone, Circuit City, and Clear Channel Radio. Readers will be able to take their sampler to more than 600 Circuit City locations where they can hear it on a multichannel SA-CD display. They'll also be able to enter a special SA-CD Sweepstakes for a chance to win over 45,000 prizes including SA-CD-compatible DVD Dream Systems and music titles such as Bob Dylan's ""Blood On The Tracks"", Pink Floyd's ""The Dark Side Of The Moon,"" and Norah Jones' ""Come Away With Me"".In addition, the SA-CD Sweepstakes will be highlighted on a Rolling Stone 500 Greatest Albums Of All Time radio special that will be broadcast on more than 200 Premiere Radio Network stations across the country.The entire Rolling Stone 500 campaign runs until the end of the year and represents a retail value of more than 20 million dollars.""We're thrilled to be working with Sony on the Rolling Stone 500,"" said Jann S. Wenner, Editor and Publisher of Rolling Stone Magazine."" ""I've been advocating in the pages of Rolling Stone for some time now that the music industry find new ways to reach the consumer with a reinvigorated product and marketing tactics and feel that Sony's SA-CD format is leading the way. Our eleven million readers are music enthusiasts and strong adopters of new technologies which enhance their listening experience and Sony's tying in with our special issue is a great way to reach the reader with this format,"" Wenner concluded.Rolling Stone's Top 500 Albums of All Time will go on sale November 21, 2003.For more information about SA-CD, visit www.sony.com/sacd.

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