DirecTV Achieves 12 Millionth Customer Milestone

14-Nov-03

Nine years after its national launch, DirecTV, Inc., a unit of Hughes Electronics Corporation (NYSE: GMH), announced it activated its 12 millionth customer. With 12 million customers, DirecTVÆ has become the television entertainment service of choice in more than one of every nine TV households in the United States. ""DirecTV continues to redefine the television viewing experience and has become one of the fastest-growing television services in the world, having added more than 1 million net new customers in the last year,"" said Roxanne Austin, President and COO, DirecTV, Inc. ""With our leading technology and products, our 12 million customers now have access to an even more robust programming lineup, the best in digital video recording (DVR) and high-definition technology, and industry-leading customer service. We could not have achieved this major milestone without the hard work and dedication of all DirecTV employees and the support of our programmers, retailers and partner companies, who have believed in us for the last nine years."" Austin continued, ""Clearly, if we continue to experience such strong subscriber growth, we could see an upside to our fourth quarter net subscriber guidance and corresponding downward pressure on our operating profit before depreciation and amortization guidance."" The DirecTV System, which is sold under some of the top brand names in consumer electronics, is available at leading national retailers including Best Buy, Blockbuster and Circuit City. For more information, visit www.directv.com.

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