Discovery HD Theater And Circuit City Unite To Further Consumer Awareness Of HDTV

14-Nov-03

To help promote and demystify high-definition television to consumers and increase customer satisfaction, Discovery HD Theaterô and Circuit City Stores, Inc. announced a cross-promotional agreement that brings Discovery HD Theater into more than 600 Circuit City stores nationwide and includes advertising for Circuit City on Discovery HD Theater, as well as the Discovery Channel, TLC, Animal Planet, Travel Channel and BBC AMERICA. ""In the world of HD, seeing is believing and more importantly, seeing is selling,"" said Clint Stinchcomb, Senior Vice President and General Manager, Discovery HD Theater. ""This is a significant step in Discovery HD Theater's growth as a distinct network, and the growth and penetration of HD technology in general. With Circuit City's leadership position in introducing new consumer technologies, we're confident we can also move the needle in terms of reducing HD point-of-sale confusion for consumers and help increase customer satisfaction, which is important for Discovery, Circuit City and our distribution partners.""""Discovery HD Theater's programming epitomizes the high-definition experience by offering 24-hour HD programming in 1080i, and we are thrilled our customers can watch Discovery's high-quality, high-definition programming in our stores,"" said Kim Maguire, Chief Merchandising Officer at Circuit City. ""Together, we can convey to Circuit City's customers and Discovery's viewers our common vision for the future of high-definition television.""As part of the one-year agreement, Circuit City receives tag inclusion in Discovery HD Theater promotional spots. Circuit City's logo will appear in episodes of Discovery Networks feature HD programming including Travel Channel's ""The Once And Future City,"" TLC's ""Trading Spaces,"" Animal Planet's ""The Jeff Corwin Experience,"" and the Discovery Channel's new series, ""Rally Round The House,"" to name a few. Other benefits to Circuit City include retail promotion in Discovery Channel Stores across the country, in which Circuit City will receive exposure as a sponsor of Discovery HD Theater.Discovery HD Theater will receive floor space in more than 600 Circuit City stores nationwide with a Discovery HD Theater promotional display that includes branded signage and a Discovery HD Theater video feed. In addition, Discovery HD Theater will receive inclusion Circuit City's newspaper inserts. The agreement also provides both Discovery HD Theater and Circuit City brand inclusion in the HD ""Frequently Asked Questions"" section on www.discovery.com and in the ""Learn About"" HDTV receivers section on www.circuitcity.com.Discovery HD Theater is a 24-hour high-definition (HD) network from the creators of the Discovery Channel. Discovery HD Theater is available through DirecTVÆ, DISH Networkô, VOOM, and select cable companies nationwide, including Time Warner Cable, Charter Communications, Cox Communications, Brighthouse Networks, RCN, Insight and numerous others. For more information, visit www.discovery.com.For more information about Circuit City Stores, Inc., visit www.circuitcity.com.

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