Runco Announces A Host of Technology Advancements In The Gen 3 Projector Line

21-Jan-04

Runco International announces a host of new innovations now featured in many of its current products, including the CL-710/710LT, VX-1000ci, VX-4000ci and VX-5000ci. Runcoís Enhanced Gen 3 technology results in even greater contrast, the lowest black levels in the industry and significant improvements to color purity. These advances are in addition to the performance refinements achieved with the advent of Gen 3 technology. These new Enhanced Gen 3 improvements are implemented through advanced engineering enhancements like the new ìSuperOnyxî, a 1.78:1 Advanced Light Engine that incorporates TIís latest DMD chip technology with Dark Metal Process, and includes 12 degree mirror tilt and redesigned hinge components. Complimenting the SuperOnyx chip refinements is an elevated chroma reproduction system for greater colorimetry and color purity.In addition, the new Enhanced Gen 3 products include the Imaging Science Foundationís ìISF 3cî (Certified Calibration Configuration) setup and calibration standards.ìIn keeping with Runco tradition, we have chosen to incorporate these significant improvements in our existing models where applicable. This is an integral part of Runcoís ongoing philosophy of bringing the finest performance enhancements to our customers as rapidly as feasible,î said Ben Jamison, Vice President of Sales and Marketing.Runcoís Gen 3 Technology And New Enhancements for 2004Gen 3 technology consists of a number of engineering enhancements developed by Runco to deliver more efficient use of our DLP light engine design. This is achieved by implementing proprietary and unique methods to achieve superior images. Products using Gen 3 technology deliver improved black levels, better contrast ratios, more uniform gray scale tracking, better color temperature control, and improved color saturation and fidelity.Enhanced Gen 3 Features for 2004Runco has enhanced its Gen 3 technology with a host of new innovations now featured in many of our current products, including the CL-710/710LT, VX-1000ci, VX-4000ci, and VX-5000ci.Runcoís Enhanced Gen 3 technology results in even greater contrast, the lowest black levels in the industry, and significant improvements to color purity. These advances are in addition to the performance refinements achieved with the advent of Gen 3 technology in late 2002.These new Enhanced Gen 3 improvements are implemented through a variety of advanced engineering triumphs, including our new ìSuperOnyxî Advanced Light Engine. This Runco technical innovation incorporates TIís latest HD-2+ DMD chip technology with a new Dark Metal Process, 12 degree mirror tilt and redesigned hinge components. Complimenting the SuperOnyx light engine refinements is an elevated chroma reproduction system for outstanding colorimetry and greater color purity. In addition, the new Enhanced Gen 3 products incorporate Imaging Science Foundationís ìISF 3cî (Certified Calibration Configuration) setup and calibration standards in projector GUI menus that facilitate picture quality conforming to the highest standards in the industry.Runcoís Gen 3 products all have DVI inputs which include HDCP copy protection decryption. While this new chip technology definitely contributes to improved image quality, it is only one part of the story. Overall picture quality depends upon the optimization of the total projector design, including the lens system/optics, the careful design of the entire optical light path, color-wheel filtration dynamics, precise color balancing capability, and superior digital video signal processing. Runcoís Gen 3 products collectively optimize all these factors to provide todayís best possible picture quality.Optimizing ColorRuncoís Gen 3 products utilize a seven-segment color wheel. This type of color wheel was chosen for use in our Gen 3 products because it provides a very true color imaging model that creates the best balance of color accuracy, light output, and black level. Many other projectors on the market opt to use a 4-segment color wheel to achieve greater light output. One tradeoff to this approach is that it raises black levels, resulting in degradation of picture quality and the introduction of undesirable moirÈ patterns resulting in what is known as a ìrainbow effectî. Other methods of achieving greater light output utilize less saturated colors in their color-wheel components, resulting in less faithful and vivid color reproduction. Runco has developed a proprietary nine-point color balancing control system that is used in all of its single chip DLP projectors. This unique Runco innovation consistently provides the best grayscale tracking in the industry- surpassing any CRT color tracking system and is as good as or better than most 3 chip DLP projectors. There are three parameters that can be calibrated for gain, bias, and gamma, delivering uniform color temperature and unprecedented gray scale tracking.Optical Light Path The optical light path is one of the most critical areas of any video projection system as it ultimately determines overall projector brightness, contrast ratio, and most importantly, black levels. Runco has developed and incorporates another key technological innovation called ìReflectance Volume Regulationî, into many of its Gen 3 projectors. This variable aperture control allows the installer to calibrate the projector for the best possible combination of black level and light output, to obtain the optimum image for any specific room environment where the projector is being installed. The aperture opening can be reduced to obtain superior black levels in a controlled lighting environment or increased to provide greater light output in environments with higher levels of ambient light. This feature is controlled mechanically on the VX-1000ci and is controlled electro-mechanically on Runcoís higher-end single chip DLP projectors like the VX-5000ci.Lens SystemsThe lens system optics used with any projection technology is critical because it is this component array that controls the ability to fully resolve and optimize video signals and the resulting images, by creating a sharp pixel presentation. The dimple in the center of DMD pixels should be clearly defined; this is essential in projecting a clear, well-defined image without soft edges. The Home Theater and Cinema Grade lenses that Runco uses also do not produce color fringing. Most projectors built with standard lenses, usually plastic, exhibit chromatic aberrations and color fringing on image edges that result in the projector appearing to be slightly misconverged.Runcoís Gen 3 projection display devices feature a range of professional, all-glass lenses of the same type that are also used in the best digital cinemas. The primary advantage of all-glass lenses is the ability to produce a highly detailed image without any chromatic aberrations or other optical distortions. This is very challenging in a single lens display device because the lens must focus the entire spectrum of RGB primary colors, which have different wavelengths, increasing the likelihood of chromatic aberrations. While the projector is limited by the resolution of the DMD, how well it can focus that resolution on the screen plays a large part in the final image quality. Signal ProcessingAll of Runcoís Gen-3 projector products use Runcoís award winning ViViX video processing. Runcoís ìPixel for Pixelî technology matches the output resolution, sync types and output format, to most efficiently drive the display unit. This prevents ëdouble scalingí, which can cause a loss of resolution, or other unwanted artifacts often associated with other processors. This feature is one of the keys to turning an otherwise good, fixed-pixel display device, into a high quality video display suitable for the discriminating home theater enthusiast. In addition, ViViX boasts other features that no other processor has, providing chrominance and luminance enhancement controls that increase sharpness without inducing ringing, as well as image shift and blanking capabilities that allow an image to fit perfectly on the screen. This image shift feature is designed for projectors that do not have lens shift capability, adding extended projector installation flexibility for the custom installer without the need to introduce keystone correction side effects to the image. Runcoís ten-bit video processing also makes the picture look brighter because of increased perceived contrast ratio. SummaryIt is important to understand when evaluating DLP projectors that even when comparing two projectors that use the same DMD chip, the HD2 for instance, that all projectors wonít look the same. The final picture quality produced by each projector will vary significantly based on how well each system addresses all of the parameters that determine the final image quality. In addition to using the newest DLP technology available from Texas Instruments, Runcoís Gen 3 and Enhanced Gen 3 products have been designed from their inception utilizing proprietary Runco features and engineering to address all of the areas that contribute to superior image quality. This more effectively and efficiently increases the performance levels of Runco projectors.For more information, please visit www.runco.com.

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