Strong Consumer Demand For HDTV Fuels Thomsonís HDTV Expansion Plans And 2004 Investments

21-Jan-04

With demand for high-definition television expected to drive more than five million consumers into stores this year to buy HDTV products, Thomson has stepped up its investment plans for space-saving, rear-projection Digital Light Processing (DLP ) HDTV with the coming 2004 introduction of RCA Scenium Profiles HDTV--the ultra-thin projection television that is less than seven inches ""thin."" Thomson has invested more than $25 million to deliver DLP HDTV to the market, with an additional $35 million investment planned to accelerate new product introductions in the Americas and in Europe this year. ""Having just returned from the annual Consumer Electronics Show, we are delighted with the response from retailers and the news media to the RCA lineup of high-definition DLP HDTV products. Our current line of two models will expand fourfold in 2004 to eight models. HDTV powered by the Digital Light Processing microchip is an extremely reliable technology that delivers clear and crisp color images even in a bright room, so the television can be viewed in any room setting,î said Michael D. O'Hara, Executive Vice President Worldwide Marketing & Sales for Thomson's Consumer Products business. At CES, Thomson unveiled the new RCA Scenium ultra-thin Digital Cable Ready integrated Profiles rear-projection DLP HDTV sets featuring slim cabinets less than seven inches deep and so light in weight they can be easily mounted on a wall. The new designs were displayed to U.S. customers for the first time at the CES, including 50-inch and 61-inch models that will be available at retail stores later in 2004. A mural sized 70-inch 1.78:1 DLP HDTV slated for early 2005 introduction will transform the family room into a ìvirtual wall of entertainmentî. Profiles HDTV was named Editor's Choice & Best Buzz of CES, and was nominated for several ""Best of CES"" awards, as well. Thomson's Profiles HDTV is recognized with an ""Editor's Choice"" award from Popular Mechanics magazine for ""the best new stuff at the 2004 Consumer Electronics Show in Glitter Gulch."" RCA Scenium Profiles HDTV was also named a ""Pick of the Day"" by CNET. For more information, please visit www.rca.com.

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