Dolby Pro Logic II Surround Sound Gives Super Bowl Commercials More Impact

29-Jan-04

Dolby Laboratories is pleased to announce that during CBS's Super Bowl XXXVIII broadcast on Sunday, February 1, at least five commercials will be presented in rich Dolby Pro Logic II which will give all television viewers a full surround sound experience for the best commercials of the year.Three out of the last four Super Bowl broadcasts have been presented in Dolby Digital 5.1 surround sound on HDTV and DTV services. Since 1990, most Super Bowls have also been broadcast in Dolby Pro Logic surround on analog TV services. However, during commercial breaks the sound collapses into two-dimensional stereo or mono sound. In a first for commercial production, five of this year's Super Bowl commercials, three from a major beer company and two from a major American car manufacturer, will continue the surround experience and keep the audience's attention with Dolby Pro Logic II surround sound. ìThere are so many viewers out there that look forward to the commercials that air during the Super Bowl as much or even more than they look forward to watching the game,î said Tom Daily, Director, Pro Audio Marketing for Dolby Laboratories. ìThese five commercials with Dolby Pro Logic II will keep viewers with Dolby Pro Logic II or Dolby Pro Logic decoders immersed in the action, drawing them into the experience, making the commercials more enjoyable and allowing the audience to experience them like the producers intended.îìStanding out from the crowd of Super Bowl commercials is not an easy task,î said Hank Neuberger of Third Wave Productions, a postproduction company that prepared surround audio for the Super Bowl-bound spots. ìAfter years of delivering Dolby Surround soundtracks for film and DVD, we are delighted to bring the impact of surround audio to our broadcast clients during the Super Bowl with Dolby Pro Logic II,î he continued. Almost every modern Dolby Digital receiver also includes Dolby Pro Logic II technology. Viewers with a Pro Logic II enabled home theater system will be able to enjoy the game and the commercials in Dolby Pro Logic II, regardless of the type of TV signal they are receiving. Viewers receiving a digital TV signal with a Dolby Digital enabled home theater system and set-top box can enjoy the game in Dolby Digital 5.1 and the commercials in Dolby Pro Logic II. Likewise, those viewers watching the Super Bowl on an analog television service will also be able to enjoy both the game and the commercial breaks in Dolby Pro Logic surround on their home theater systems.Worldwide, over 100 million households are equipped with Dolby Pro Logic II and Dolby Surround decoders.For more information, please visit www.dolby.com.

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