NEWS

Gemstar-TV Guide International, Inc. And Mitsubishi Digital Electronics America, Inc. Have Signed A Multi-Year Licensing Agreement

24-Feb-04

Gemstar-TV Guide International, Inc. and Mitsubishi Digital Electronics America, Inc. have signed a multi-year licensing agreement under which Mitsubishi has licensed the right to incorporate TV Guide On Screen, Gemstar-TV Guide's interactive program guide for the consumer electronics arena, into Mitsubishi digital televisions and digital recorders in North America. Gemstar-TV Guide had already entered into agreements with Mitsubishi Electric Corporation, the parent company of Mitsubishi, which allowed for the incorporation of Gemstar-TV Guide's interactive program guide in Japan and Europe. ìAs digital entertainment products become more advanced, we are pleased to work with Mitsubishi to maximize their customers' television viewing experience,î said Doug Macrae, President, TV Guide Consumer Electronics. ìAn interactive program guide is an essential tool to navigate the myriad of programming choices available in today's digital environment. With its subscription-free service, TV Guide On Screen helps consumers quickly and easily sort, select and schedule television programming for viewing and recording, helping them get the full potential out of their TVs and digital recorders.î Mitsubishi will pay license fees to Gemstar-TV Guide based on the number of units sold that include the licensed technology. Gemstar-TV Guide adds Mitsubishi to a growing list of licensees for its consumer electronics guides that includes JVC, LG (Zenith), Matsushita (Panasonic), Philips, Samsung, Sharp, Sony, and Thomson (makers of the RCA, GE, and Scenium brands). TV Guide On Screen is an interactive program guide that is built directly into consumer electronics products, including digital televisions, digital video recorders and DVD recorders. The guide offers interactive on-screen program listings from TV Guide, the most trusted name in program listings, that enable viewers to quickly and easily navigate, sort, select, and schedule television programming for viewing and recording, all with simple remote control commands. TV Guide On Screen's patented technology delivers continually updated program listings to users, regardless of whether they receive their television signal via cable or over-the-air broadcast. TV Guide On Screen works by simply plugging in the television or recording device and activating the guide through an express set-up process. The guide requires no subscription or phone connection and is available at no extra cost to the consumer. For more information on Gemstar-TV Guide, please visit http://www.gemstartvguide.com.

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