Bang & Olufsen Unveils Its First Audio And Video Music System With Integrated DVD To the United States

1-Mar-04

Bang & Olufsen announced the arrival of its first integrated audio and video music system, the BeoCenter 2, to all of its North American stores. The BeoCenter 2, with its oval shape and two-wing aluminum doors that glide aside, revolutionizes the standard box-shaped designs manufactured by other consumer electronics providers around the world. It is an elegant, simple, and logical system that contains CD, DVD, MP3, CD playback, and radio functionalities all with a single cable set up. ìAt Bang & Olufsen, we focus on seamless integration and the convergence of technological excellence with emotional appeal,î states Michael Aagaard Andersen, President and CEO of Bang & Olufsen America, Inc. ìTherefore, we bring our customers the BeoCenter 2, as it is a true Bang & Olufsen product that offers customers simplicity, cutting edge style, and state of-the-art design, all combined in one entertainment source.îBeoCenter 2 has its own touch of magic. Glide your finger round the polished aluminum circle to adjust volume, choose CD track, or find a radio station. With one simple touch, customers will enjoy the easy, button-less operation. Additionally, the size of the text displayed ensures that it can be read at a distance and adjusts according to the brightness of the room, avoiding completely illuminating a dark living room. The cover is made out of a single aluminum plate, which is the only way to achieve a uniform structure of the unique polished surface. Therefore, the aluminum has been anodized to completely protect the text surface from wear.The system also allows for up to 200 CDs to be named and programmed. A built in timer allows customers to wake up to the morning news or your favorite music. The intelligent AM/FM radio has auto-tuning that stores all available radio stations automatically. Additionally, the only connection needed for the BeoCenter 2 control unit is a single cord to the separate socket panel. The socket panel contains all the connections to loudspeakers, TV, aerial, etc. It can be simply placed on the floor, hidden behind a curtain, in a bookcase or discretely mounted on the skirting board.ìThe BeoCenter 2 simply cleans up the mess of distracting cables, while making a prominent design statement,î states Zean Nielsen, Director of Marketing, Bang & Olufsen America, Inc. ìThe result is a light and compact BeoCenter 2 that can be placed almost anywhere. It can hang on the wall, rest on one of the dedicated stands, or lie tilted on a table or shelf.îThe BeoCenter 2 will arrive in US stores the end of February and retails at $4,100.For further information on Bang & Olufsen, please visit www.bang-olufsen.com.

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