CEA Reports More Than 1.2 Million Over-The-Air DTV Tuners Sold To Date As 2004 Tuners Sales Projects To Be Announced on March 29 at CEA's HDTV Summit

5-Mar-04

The Consumer Electronics Association (CEA) announced that more than 1.2 million over-the-air digital television (DTV) tuners have been sold factory-to-dealer since product came to market at the close of 1998. DTV tuners are devices capable of receiving DTV broadcast signals (ATSC) and may be purchased as stand-alone set-top boxes or embedded within a DTV set. ìWe have reached another important milestone in the analog to digital television transition, but the best is yet to come now that the cable plug-and-play agreement is a tangible marketplace reality,î said CEA President and CEO Gary Shapiro. ìJust three years ago, we celebrated the one-millionth DTV product sold. Since then weíve experienced a boom in overall product sales, including receiving devices. Today more than 9 million U.S. households own a DTV product.îShapiro continued, ìWith more integrated DTV sets on the market than ever before, for broadcast and cable reception, we will see millions more tuning into HDTV in 2004. Digital cable ready (DCR) HDTV sets are making their way to retail shelves and present yet another option for American consumers who have an increasingly strong desire for integrated products based on a wider availability of compelling HDTV programming. CEA expects to see the choice for receiving devices continue to expand. Our first glimpse of the years ahead will be at CEA's Ninth Annual HDTV Summit on March 29 when CEA will reveal for the first time sales projections for DTV tuners.î CEA Director of Industry Analysis Sean Wargo will present market research data produced by CEA Market Research and Digital Tech Consulting during a morning session of the HDTV Summit. Additional conference programming includes panel sessions on consumer education, DTV policymaking and industry leadership and features the 2003 Academy of Digital Television Pioneers Awards luncheon. For more information, please visit www.ce.org.

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